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Right. Believe it or not this is now the fourth time that I have tried to write this post! I seem to always have dire problems when it comes to talking about products or brands that I really love – I mull over my words for ages and ages, trying to think of suitably fantastic things to say, and I can never seem to find words that are effective enough! Alpha-H is one of these brands – the first draft of this post dates back to September last year – and I feel acutely ashamed that I have taken so long to get these words down on paper. Screen. So, here we go: Alpha-H.

As you can probably tell from the picture above, Australian skincare brand Alpha-H don’t worry a whole lot about their packaging. (The Balancing Cleanser example is pretty much typical – some of the other products don’t even look as attractive as this one!) They are, and I will say this again I’m sure, wholly concerned with effectiveness. Driven only by results – not by fancy boxes, luxurious textures, ‘fig’ this and ‘rose otto’ that – they spend all of their time and energy checking and double-checking that things work, and then they sell them. Note that I don’t use the word ‘market’  -this is because I have hardly ever seen a less aggressive marketing strategy than Alpha-H’s. There’s no celebrity spouting crap about looking fifteen years younger, there’s no billboard campaign, no editorial ads and no wild promises splashed across the website. They rely almost entirely on the products ‘speaking for themselves’ which is rare in today’s competitive, overstuffed beauty industry.

The owner of Alpha-H is Michelle Doherty and I have met her on a number of occasions along with Tom Ogden who looks after the UK side of the brand. I can honestly say (and I’m sure I’ll say this again!) that I have rarely met two people so genuinely passionate about skincare and so utterly frank about what it can and can’t do. Both have suffered physically and emotionally because of skin problems, but you’d never tell now from looking at their skin! I’m hoping they won’t mind me saying this, but I get the feeling that they must feel very frustrated with the number of brands selling expensive ’empty’ products – products with no discernible use or benefit – when they have such a comprehensive, brilliantly-priced range of performance skincare. There’s nothing in the range that doesn’t need to be there – no superfluous toners or lotions – everything has a purpose, everything has been tested to exhaustion to ensure that it’s the most effective it can be. The level of active ingredients is incredibly high for the price-range that the brand sits in (a huge 200ml tube of cleanser comes in at £20) and they make every effort to keep any filler ingredients (water, for example) to the minimum so that value-for-money is at a maximum.

I’m a sucker for a beautifully packaged face cream or a lovely glass bottle of gorgeously-scented oil, but Alpha-H products have gradually nosed their way in to my firm favourites. I use the Balancing Cleanser (£20) nearly every day now because it’s so gentle but removes every scrap of makeup, including mascara; their hero product, Liquid Gold is simply incredible. (There’ll be a review coming up on that in the next few weeks, which is one of the reasons I thought I should get my act together and tell you a bit about the brand first!)

What I love about Alpha-H is that it just seems so…chilled out and self-assured. It’s like the products are on my shelf in the bathroom saying, “yeah, sweetheart. You use that rose-scented cleanser this morning. You’ll be back to me tonight when you need a real man.’ (God, another one of my amazingly bad analogies! HA!) It’s true though, that Alpha-H is fast becoming one of my staple brands. The products don’t promise to ‘wrap you in a veil of softest moisture’ or ‘send your soul to the fragrant slopes of the Atlas mountains’, they don’t  ‘wow’ you with a ‘sensory journey’ or give you that little feeling of naughty luxury that you get when you buy a Chanel lipstick or a YSL palette…

What they do do – and this must be said in a strong Aussie accent – is THEY BLOODY WORK, MATE! If you want good skin and you don’t want to pay 90% of your premium for flash advertising and a nice bottle, then Alpha-H is your man. Or woman. (Sorry, Michelle!)

Alpha-H can be bought at BeautyBay.com with free worldwide delivery

© 2016 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be very clearly marked. I accept press samples and receive product and services to review as part of my job. Outward links to retailers will usually be affiliate links. Please see here for full "about" section and disclaimer.  A Model Recommends and Ruth Crilly are registered trademarks.


  1. Strawberry Blonde

    Quote of the week:
    “It’s like the products are on my shelf in the bathroom saying, “yeah, sweetheart. You use that rose-scented cleanser this morning. You’ll be back to me tonight when you need a real man.’”
    LMAO I love this! And you’re so right.

    I’ve just started using the Balancing Cleanser and Liquid Gold the past few days and am so, so impressed.

    Brilliant heartfelt review and couldn’t agree more.


  2. Thanks for the brand write up Ruth! Of all the cleansers you’ve recommended more than once, this is the one I want to try to most. Am definitely getting this once I’ve finished up my current one. Can’t wait! xx

  3. Haven’t tried the cleanser……….yet but super duper addicted to liquid gold, it’s made my pores so much smaller! Love love love and can’t wait for review! Thanks again I’ll give this cleanser a go, as well as the pai and the……

  4. The whole range is fantastic. I love to pfaff around with the glossies of the skin care world, but I always return to Alpha-H. When you return you wonder why you ever left, as you admire your poreless, flawless skin…

  5. Don’t know whether to get white gold or liquid gold. What’s the difference?! Which would you recommend to prevent/get rid of pigmentation?? Ended up getting Estee Lauder’s Advanced Night Repair – it’s working beautifully… although I use it day and night.


    • @brendan white gold for pigmentation. It’s supposed to work brilliantly, though I haven’t tried it personally as no pigmentation. I can imagine it would be quite a bit stronger than ANR – make sure you use a good SPF in daylight! x

  6. I love Alpha-H. I use their Triple Action Cleanser which has done wonders for my acne-prone skin. It’s the only cleanser I’ve used for years that I’ve replaced the bottle time and time again as soon as I’ve run out. It’s just good honest skincare isn’t it? No faffing about.

  7. LOVE this post.. I have just started using Alpha H and I agree, completely effective and superb. Best skin care range I’ve used- ever probably!

  8. Hehe that analogy made me laugh :D I’m definitely going to try this brand out, sounds fab!

  9. Thanks for the review, I ordered the TSV set from QVC and I can’t wait to try it!

  10. LondonInMyStyle

    Oh, I have actually been using this product for about 3 weeks now and I love it- it has helped my acne breakout a lot, I hardly have any marks or pimples anymore. I love it! The scent is a bit weird (reminds me of aspirin lol) but totally worth it. I wish it was a bit less runny but overall this product is definitely a keeper! xx

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