Right. Believe it or not this is now the fourth time that I have tried to write this post! I seem to always have dire problems when it comes to talking about products or brands that I really love – I mull over my words for ages and ages, trying to think of suitably fantastic things to say, and I can never seem to find words that are effective enough! Alpha-H is one of these brands – the first draft of this post dates back to September last year – and I feel acutely ashamed that I have taken so long to get these words down on paper. Screen. So, here we go: Alpha-H.

As you can probably tell from the picture above, Australian skincare brand Alpha-H don’t worry a whole lot about their packaging. (The Balancing Cleanser example is pretty much typical – some of the other products don’t even look as attractive as this one!) They are, and I will say this again I’m sure, wholly concerned with effectiveness. Driven only by results – not by fancy boxes, luxurious textures, ‘fig’ this and ‘rose otto’ that – they spend all of their time and energy checking and double-checking that things work, and then they sell them. Note that I don’t use the word ‘market’  -this is because I have hardly ever seen a less aggressive marketing strategy than Alpha-H’s. There’s no celebrity spouting crap about looking fifteen years younger, there’s no billboard campaign, no editorial ads and no wild promises splashed across the website. They rely almost entirely on the products ‘speaking for themselves’ which is rare in today’s competitive, overstuffed beauty industry.

The owner of Alpha-H is Michelle Doherty and I have met her on a number of occasions along with Tom Ogden who looks after the UK side of the brand. I can honestly say (and I’m sure I’ll say this again!) that I have rarely met two people so genuinely passionate about skincare and so utterly frank about what it can and can’t do. Both have suffered physically and emotionally because of skin problems, but you’d never tell now from looking at their skin! I’m hoping they won’t mind me saying this, but I get the feeling that they must feel very frustrated with the number of brands selling expensive ’empty’ products – products with no discernible use or benefit – when they have such a comprehensive, brilliantly-priced range of performance skincare. There’s nothing in the range that doesn’t need to be there – no superfluous toners or lotions – everything has a purpose, everything has been tested to exhaustion to ensure that it’s the most effective it can be. The level of active ingredients is incredibly high for the price-range that the brand sits in (a huge 200ml tube of cleanser comes in at £20) and they make every effort to keep any filler ingredients (water, for example) to the minimum so that value-for-money is at a maximum.

I’m a sucker for a beautifully packaged face cream or a lovely glass bottle of gorgeously-scented oil, but Alpha-H products have gradually nosed their way in to my firm favourites. I use the Balancing Cleanser (£20) nearly every day now because it’s so gentle but removes every scrap of makeup, including mascara; their hero product, Liquid Gold is simply incredible. (There’ll be a review coming up on that in the next few weeks, which is one of the reasons I thought I should get my act together and tell you a bit about the brand first!)

What I love about Alpha-H is that it just seems so…chilled out and self-assured. It’s like the products are on my shelf in the bathroom saying, “yeah, sweetheart. You use that rose-scented cleanser this morning. You’ll be back to me tonight when you need a real man.’ (God, another one of my amazingly bad analogies! HA!) It’s true though, that Alpha-H is fast becoming one of my staple brands. The products don’t promise to ‘wrap you in a veil of softest moisture’ or ‘send your soul to the fragrant slopes of the Atlas mountains’, they don’t  ‘wow’ you with a ‘sensory journey’ or give you that little feeling of naughty luxury that you get when you buy a Chanel lipstick or a YSL palette…

What they do do – and this must be said in a strong Aussie accent – is THEY BLOODY WORK, MATE! If you want good skin and you don’t want to pay 90% of your premium for flash advertising and a nice bottle, then Alpha-H is your man. Or woman. (Sorry, Michelle!)

Alpha-H can be bought at with free worldwide delivery

© 2018 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. *Outbound links are affiliate links, which means that I receive a very small percentage of any sale made. This does not affect my content in any way and does not cost you anything, but you are most welcome to Google the products on a new page if you prefer. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.



  1. Strawberry Blonde
    May 16, 2011 / 4:41 pm

    Quote of the week:
    “It’s like the products are on my shelf in the bathroom saying, “yeah, sweetheart. You use that rose-scented cleanser this morning. You’ll be back to me tonight when you need a real man.’”
    LMAO I love this! And you’re so right.

    I’ve just started using the Balancing Cleanser and Liquid Gold the past few days and am so, so impressed.

    Brilliant heartfelt review and couldn’t agree more.


  2. Rachel
    May 16, 2011 / 4:53 pm

    Thanks for the brand write up Ruth! Of all the cleansers you’ve recommended more than once, this is the one I want to try to most. Am definitely getting this once I’ve finished up my current one. Can’t wait! xx

  3. Natalya
    May 16, 2011 / 4:56 pm

    Haven’t tried the cleanser……….yet but super duper addicted to liquid gold, it’s made my pores so much smaller! Love love love and can’t wait for review! Thanks again I’ll give this cleanser a go, as well as the pai and the……

  4. Diane
    May 16, 2011 / 6:28 pm

    The whole range is fantastic. I love to pfaff around with the glossies of the skin care world, but I always return to Alpha-H. When you return you wonder why you ever left, as you admire your poreless, flawless skin…

    • May 16, 2011 / 6:36 pm

      @Diane exactly! Now if they could *just* do some kind of Luxe range with posh bottles, we would never want to buy another brand again!

  5. b
    May 16, 2011 / 6:46 pm

    Don’t know whether to get white gold or liquid gold. What’s the difference?! Which would you recommend to prevent/get rid of pigmentation?? Ended up getting Estee Lauder’s Advanced Night Repair – it’s working beautifully… although I use it day and night.


    • May 16, 2011 / 7:04 pm

      @brendan white gold for pigmentation. It’s supposed to work brilliantly, though I haven’t tried it personally as no pigmentation. I can imagine it would be quite a bit stronger than ANR – make sure you use a good SPF in daylight! x

  6. JJ
    May 16, 2011 / 7:33 pm

    I love Alpha-H. I use their Triple Action Cleanser which has done wonders for my acne-prone skin. It’s the only cleanser I’ve used for years that I’ve replaced the bottle time and time again as soon as I’ve run out. It’s just good honest skincare isn’t it? No faffing about.

  7. May 16, 2011 / 7:48 pm

    LOVE this post.. I have just started using Alpha H and I agree, completely effective and superb. Best skin care range I’ve used- ever probably!

  8. Angie
    May 16, 2011 / 8:32 pm

    Hehe that analogy made me laugh :D I’m definitely going to try this brand out, sounds fab!

  9. Meeta
    May 16, 2011 / 8:34 pm

    Thanks for the review, I ordered the TSV set from QVC and I can’t wait to try it!

  10. LondonInMyStyle
    May 16, 2011 / 8:51 pm

    Oh, I have actually been using this product for about 3 weeks now and I love it- it has helped my acne breakout a lot, I hardly have any marks or pimples anymore. I love it! The scent is a bit weird (reminds me of aspirin lol) but totally worth it. I wish it was a bit less runny but overall this product is definitely a keeper! xx

  11. b
    May 16, 2011 / 9:18 pm

    Yes ma’am! I use a SPF50 everyday (even at night & am leaving the house)!!! I’m that afraid of sun damage. And YES, I do put on at least 2 (sometimes 3) layers on sunscreen.

    Thanks a lot!


  12. May 16, 2011 / 10:11 pm

    I use this cleanser everyday! It just feels completely fuss free and effective. Alpha H has become one of my top skincare brands, their stuff just seems to work. I’m also on the Liquid Gold bandwagon – love :)

  13. Vera
    May 17, 2011 / 4:19 am

    looove the vitamin C serum!

  14. Melissa
    May 17, 2011 / 6:04 am

    I can’t wait to try their products! Your post has made my mother and I look for their starter kit and try it out!

    Even though we live in Australia, Alpha-H is very difficult to find. The internet is our most convenient option! We both suffer from really sensitive skin, so we’re dying to find something that actually works! The balancing cleanser sounds like the one to use for our skin types too.

    We’re looking forward to reading your next post on the other products you’ve tried and love! x

  15. Amy
    May 17, 2011 / 11:05 am

    Love the review have been tempted to buy some Alpha-H for months now!! Persuaded!!! Has you tried the moisturisers with 10% glycolic at all? xxx

    • May 17, 2011 / 4:07 pm

      Yes, it’s pretty strong! Tingled more than the liquid gold on me! I’ll do a review x

  16. elly
    May 17, 2011 / 3:21 pm

    Sounds too good to be true! Would you recommend it for dry sensitive skins also?

  17. Anine
    May 17, 2011 / 3:42 pm

    Do you use the balancing cleanser on dry or damp skin? On the backside of the bottle it says to use on damp skin, but wouldn’t that defeat the purpose of a cream cleanser?

    • May 17, 2011 / 4:06 pm

      I use it on dry! Can’t see what benefit damp would have either! X

  18. May 19, 2011 / 9:24 am

    Brilliant review – I recently got a sample of the Balancing Cleanser and am Amazed at how good it is!! it leaves my skin so soft afterwards with non of that tight feeling. I am just waiting for a sample of the Liquid Gold to arrive cant wait to try it.

  19. Melissa
    May 20, 2011 / 4:52 am

    Thanks Sophie!

  20. B
    May 21, 2011 / 3:11 pm

    Reporting bak… The white gold is absolutely fantastic. In fact, some of my zit scars have lightened, and I’m not even hallucinating. I got the essential moisturizer with spf50 & it works brilliantly. Super light & absorbs super quick! You must try it!!!


  21. Don
    May 25, 2011 / 11:19 pm

    Please could you consider doing a video on exfoliation. This is an area that I could really do with some advice on, as have no idea whether to choose a manual exfoliator or an enzymatic exfoliator and which one to buy.

    D x

    • May 25, 2011 / 11:24 pm

      @Don – you read my mind – that’s actually what I’m researching at the moment!

  22. Anna (DK)
    May 27, 2011 / 1:51 pm

    Just saw you on the frontpage of the Alpha-H website:-)

    • admin
      May 27, 2011 / 7:04 pm

      @Anna so I am! Hurrah! Wait til they see my bumper review I’m working on – I bloody love their stuff! x

  23. Natasha Bain
    May 29, 2011 / 10:43 pm

    I have used Alpha H for years and then (for some reason?) went to other brands like lancome, rodial and la mer. But for nearly 2 months remembered the Alpha H. My skin started blooming and glowing again and now I have quite a few of the range. One that i love using in the morning is the liquid harmony. It is really good for sensitive skin and/or using first thing in the morning. It tingles a tiny bit but after a couple of days that feeling almost disappears and it is brilliant as a light treatment in the morning and then 3 times a week at night also using the liquid gold (and the other nights using the Liquid Harmony) The rejuvenating cream is marvellous and my make up goes on like a dream. Also (gawd i’m going on but love Alpha H) The smoothing and perfecting mask 2 times a week is fabulous also. I also use the duel effect resurface pads which are great. A week ago i ordered the 7 piece everyday miracle set from Alpha H which has the age delay oil, liquid gold, triple action cleanser, rejuvenating cream, absolute eye complex,age delay wrinkle night cream and micro cleanse at the brill price of £35.75 with a rrp of £107.97! So it anyone wants to get a bargain and loves or wants to try Alpha H that will have everything to get you started at a brilliant price. I am in my absolute element at the mo getting back with Alpha H after a while without using it and boy am i glad i remembered it a few months ago. My face loves it and so do I. Sorry again about writing soooo much! Lol! Natasha xxxx

    • May 30, 2011 / 6:40 pm

      @Natasha thanks – I have posted about this! x

  24. Natasha Bain
    May 30, 2011 / 7:48 pm

    I have just seen! You are more than welcome. It is such a good deal that I had to share it! Natasha xxx

  25. Liz
    August 27, 2011 / 3:51 pm

    I would love to know the full ingredient list of the Balancing Cleanser (in fact also the whole Alpha H range) as I am a bit of a no paraben, natural-as-possible obsessive! But cannot find a complete ingredients list anywhere online. I have been a bit of a REN groupie recently and they publicise heavily their natural based, chemical free products. If you could reply I would really appreciate that.

    • admin
      August 28, 2011 / 2:26 pm

      @Liz if you tweet Alpha H on twitter I think they would email you all of their ingredients lists so that you can peruse at your leisure! Do you know though, I have been reading a LOT about parabens recently and the story the media ‘told’ when the whole thing blew up isn’t actually very accurate. There are loads of journal articles and so on out there, but Liz Earle (champion of good, safe ingredients) wrote an interesting piece about the issue here: Thought you might be interested! xx

  26. Lou
    September 22, 2011 / 11:10 pm

    On your recommendation I switched my entire skin care regime over to alpha H for a 2 week trial, I bought a trial set of cleanser, moisturiser, liquid gold and a bi-weekly mask. I CANNOT tell you how amazing this product is. I have always had very good skin anyway, but since using these it has gone to another level. The texture and glow is something I have never seen before, I can’t stop stroking my cheek once I’ve taken all my makeup off at night, it’s so soft!!! I honestly can’t recommend the alpha H range enough. I will be buying the bumper size bottles of everything as soon as these trial ones run out. I got the pack off and it only cost £25 (reduced from £45 I think) so perfect if you are curious but don’t want to shell out for the whole range before sampling it. The bottles are still 50ml and I have a good couple of weeks use left. Bargain!!!

    • admin
      September 23, 2011 / 12:07 am

      @Lou I’m SO pleased! I just love the whole bloody range – it’s a godsend! xx

  27. Silvia
    October 28, 2011 / 10:01 pm

    Hey Ruth!Do you think Liquid Gold could be too much aggressive for a very sensitive skin ?Thanks!
    PS: to be honest I really don’t like the new style/layout of the blog ,I think It’s too messy !But great job for your posts as always!kiss :)

    • admin
      October 29, 2011 / 12:02 pm

      @Silvia it’s very difficult to tell whether or not something will be too aggressive for sensitive skin, as your skin can be sensitive in loads of different ways! I know a few people who ‘think’ they have sensitive skin who have used this and been fine, but you have to tread carefully and start off slowly. Try once every three nights and see how you go.. If your skin reacts to everything and anything then perhaps not too great an idea!
      PS: still working on the site. I need to get the writing to go onto the images, and then there will actually be very little visual difference at all – it’s all the behind-the-scenes changes that have made it faster and better to use for the readers! x

  28. Lisabeth
    May 17, 2012 / 11:37 am

    Which products did you use? My friend has spots and we can’t decide between the balancing cleanser or the micro cleanse.

    • Ruth
      May 18, 2012 / 3:42 pm

      @Lisabeth micro cleanse is amazing but as a daily cleanser then the triple action is probably best? Or the cleanser from their clear skin range? x

  29. Tatyana
    June 30, 2012 / 9:55 am

    Hi Ruth
    I am using Alpha-H for over a year now. Very happy! Thank you for your recommendations.

    I am currently using :
    1.Liquid Gold,
    2.Absolute Eye Complex,
    3.Age delay Eye and Lip Treatment,
    4.Balancing cleanser with Aloe Vera,
    5.Daily Essential Moisturiser SPF 50+,
    6.Liquid Gold mask,
    7.Micro Cleanse Exfoliator,
    8.Facial Mist,
    9.Rejuvenating cream with 10% Glycolic acid and Vit C

    OMG! That is almost all their range of product :D

    I am thinking to buy White Gold as I have developed some hyperpigmentation (had few spots recently). However, I don;t seem to find it anywhere… :( Has it been discontinued? Has it been re-named into something else?

    • Ruth
      June 30, 2012 / 11:03 am

      Hmmm, don’t think so! To be honest, though, you’ll do well to stick with what you’re doing! xx

  30. Ananta
    October 30, 2012 / 12:35 pm


    Je viens de recevoir ma commande 5 pieces discovery collection.

    Seulement la notice est en Anglais et je ne parle que le français.
    Vous serez t -il possible de m’envoyer le mode d’emploi via le net afin que je puisse grâce à un traducteur avoir les consignes à suivre en Français. Par avance, je vous en remercie. Bien cordialement.

  31. Sasha123
    April 18, 2013 / 7:03 pm


  32. Sasha123
    April 18, 2013 / 7:06 pm

    Hi I have a query, so I’ve ordered the alpha h liquid gold from a website called cult beauty. However the packaging is nothing like this one it’s in a gold thick cylinder with a different logo are they different products? Or have I just got a fake one? And do they work the same??

    • clever
      April 20, 2013 / 10:02 pm

      you have the new packaging…

  33. Sophie
    October 18, 2013 / 10:01 pm

    If you have acne-prone skin (but mostly concerned with blackheads), would you recommend the triple-action cleanser or the balancing cleanser?

    • Sausages
      October 25, 2013 / 11:08 pm

      Sophie, I’ve been using this product for years – their triple action cleanser is a great all rounder and can even be used close to the eyes to remove make up. If you suffer from regular break outs team this up with their micro cleanse exfoliant.

  34. Fari
    November 6, 2013 / 4:07 am

    Hi there, I currently use the Forever Living aloe vera products as my daily routine (scrub, toner and moisturiser), but I’ve been told to cleanse twice every morning, I have very oily, acne prone skin, but then my spots dry up which leaves that part obviously dry. My aunty recommended Alpha-H triple action cleanser to me. I’m waiting for it to arrive but was wondering if I could still use my toner after washing my face with this? I read in a description that you don’t need a seperate toner. I would really appreciate it if you could get back to me with some advice. I love the Forever Living scrub and aloe vera gelly, so I wont be changing that, but I want to know if the Alpha-H would be good aswell? Thank you. x

  35. Zoe
    December 14, 2013 / 2:40 am

    After hearing you gush about Alpha-H for years now I am finally taking the leap of faith and have ordered my first batch of liquid gold. Looking forward to trying it out!

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