Friday Flash Review: DiorShow 360 Mascara

DiorShow 360 Mascara Review

This week’s Friday Flash Review – the review in which I say whatever comes into my head – is all about Dior’s DiorShow 360. A mascara with an engine.

“OK, not an engine. I just thought I’d wake you up a bit. It’s a mascara with a rotating brush that is supposed to..I have no idea what it’s supposed to do, actually. Without doing some research (not allowed on Friday Flash!) I can’t tell you even one little word of sales-spiel on this particular item. I’ll make it up.

Item number 4352, ladies and gentleman, is a new generation of mascara that promises to lift, separate and curl the lashes. [How am I doing so far?] A supersonic motor that has been in development for over five-thousand years powers a wand that has been infused with mineral powers to help lashes grow and reproduce. [Hahaha….] We have gone one step further with our revolutionary mascara formula; it is a precious black oil extracted from three-thousand feet underneath the Goobi-Gojiberry Sea. The ancient Goobers used to coat their hair in this oil, and their hair was so long that they used to wrap it around the earth to stop it from freezing over. When the Goobers finally died out, the Ice Age began.

Sorry! Went slightly off-piste there! I’m sure Dior say nothing of the sort – I can imagine that the wand is intended to facilitate the even application of the mascara. Anyway…. On with the testing!

DiorShow 360 Mascara

Crikey! That’s a bit close-up isn’t it? That, my friends, is a tiny still taken from a little video I made last week when I was messing about with makeup. It’s in HD – I’ve reduced the size of the image by about 90% and you can STILL see every little pore! Amazing… Not, however, as amazing as my mascara application. On the right, you’ll see the ‘manual application’ of DiorShow 360 – how I have managed to get quite so much product on my lid is beyond me. The eye to the left was done with the wand-engine switched on.

Interestingly, at first glance the left eye looks neater than the right. It looks kind of perfect, and the right eye looks bitty. But if you observe the situation more closely, you’ll see that the lashes to the left are rather clumped together. Yes the lashes look full and very thick, but is there perhaps a little too much product there? The lashes on the right are separated and non-clumpy and that was because I wiggled the wand about and made sure that every lash was coated and separated.

Hmmm. What do we think? Left or right? Engine on or hand-power? This was just one quick coat, but I get the feeling that a second coat on the left eye could be disastrous! The rotating wand does make it easier to get the product right down into the lash-line, but I think that the way the brush turns almost forces the lashes together as they are coated.

I shall have to experiment more extensively with the 360 – I can’t decide whether or not it’s a useful addition to the makeup bag or it’s just a very expensive mascara with a Christmas-Cracker-Toy motor in the lid. The jury is out!”

DiorShow 360 is £28.50 from counters nationwide or Escentual online:



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  1. lizziee
    May 27, 2011 / 11:04 am

    First of all – what pores? You want pores, come to Madrid! Secondly, I’m so fed up with mascaras spraying product all over my lids. I’m old, I’ve been using mascara for more years than I want to think about – so why now? Think I’ll give this one a miss.

    Cheers, Ruth

  2. May 27, 2011 / 12:15 pm

    I do prefer the manual application, just looks so much more defined and natural. Hates the clumpy wet gooey look that mascara can sometimes give xx

  3. Rachel
    May 27, 2011 / 2:55 pm

    I’ve heard mixed reviews about this one as well. The left one kind of has a false lash effect don’t you think? Like the kind that has a thicker band with very dense lashes near the base and then goes spiky at the tips.

    ps. i’m with lizziee there.. WHAT PORES?!

  4. Kerrie
    May 27, 2011 / 3:38 pm

    you are the best. don’t even care about that mascara right now. your writing is just well, i love it.

  5. Emily
    May 27, 2011 / 4:44 pm

    I think you did a better job with the mascara than the motor did! Your lashes on the right are just so much more fluttery and separated.

  6. Emma
    May 27, 2011 / 6:42 pm

    I worry I would poke myself in the eye with disastrous results :(

  7. Natalya
    May 27, 2011 / 8:04 pm

    Not the Goobi-Gojiberry Sea, wow this stuff must be amazing!!!
    I think these little rotating wand mascaras are a bit of a gimmick, saying that my favourite mascara (Givenchy phenomenon eyes mascara) is a bit of a gimmick too as it has a funny looking ball applicator bit I do love it!!

  8. Cat
    May 27, 2011 / 8:33 pm

    I have found with some mascaras that I don’t initially like them as they’re “clumpy” when brand new and just get too much product on the brush initially. After a while it seems to thin out some and then I’ll fall in love with the brand because it distributes exactly the right amount per swipe of each lash. Maybe you need to use it a bit more so the wand isn’t so goopey full and make a better judgement call. Other than than, I think the right eye is better because it’s supposed to be for lash definition, thickening and legthening…not globbing them all together.

    • admin
      May 27, 2011 / 10:05 pm

      @Cat good point Cat! x

  9. Katrina
    May 28, 2011 / 12:54 am

    I’ve got the Bourjois version of this and I don’t like it turned on at all. Just using it manually is ok, but it’s still not great.

  10. May 28, 2011 / 2:15 am

    I just stumbled upon your site and I’m so glad I did – it’s great! It’s got a bit of everything! :-) I’ll be back! Oh….and i’m so with you on your fitness overhaul! i’m getting married next year and need to start early!

    • May 28, 2011 / 12:42 pm

      @emma congrats!! We’re all in this fitness thing together! x

  11. Darina
    May 28, 2011 / 10:57 am

    hey Ruth!
    when is your mom’s review of whitening products, esp Alpha H coming? thnx

    • May 28, 2011 / 12:40 pm

      @Darina she is protesting that she has no pigmentation, I am seeing her today so I shall have a look and decide whether or not she’s a good guinea pig! xx

  12. productdoctor
    May 28, 2011 / 8:42 pm

    Even though less natural looking the left eye still looks nice and full and thick. Maybe good for nighttime!

  13. Amy
    May 29, 2011 / 10:31 am

    While my budget doesn’t quite stretch to Dior (yet!) I just bought Bourjois’s version of this and I disliked it intensely. It has the same effect as this, it makes your lashes all clumpy because you can’t wiggle! Definitely not for me, but it’s quite a nice mascara when you turn the motor off!


  14. Andrea
    May 30, 2011 / 3:07 pm

    The left (your right eye)looks as if you have liner on too, so good to use that way if you’re in a hurry and can’t do full make up! x

  15. Natasha Bain
    May 31, 2011 / 9:24 pm

    This seems very much like Estee Lauder Turbo Lash that i used to use all the time. Then I found Dior Diorshow and decided I liked that as much but it was slightly cheaper (even tho it didn’t have the electric wand) and now I have decided that I have fallen in love with Lancome Hypnose (although I must admit I do still love the other 2) But now you have got me intrigued by this (but seeing as I brought a new mascara friday I won’t be trying this for maybe a month…..she says! Lol) I know with the Turbo Lash the way not to get it on your lids also was to wiggle it when it was switched on and it gave lashes to die for (But must admit Diorshow and Lancome Hypnose I have found give me lovely lashes that look ultra long and thick with some good curl and cost less) Must admit the one thing I love is a good mascara as I have always been told “Your eyes are the window to your soul” So love showing them off to the full and not wear fake lashes.
    OMG Ruth you have soooooo many open pores it is unbelievable! You obviously didn’t use your Alpha H beforehand? LMAO (only joshing with you I would need to get my microscope out to see them! Lol)
    Ooooohhh BTW I did buy loads of items friday 27th May (my birthday) I got The Urban Decay Bride Kit, some more Alpha H, some Mac items, Rodial and Lancome! I had a field day! Lol Natasha xxx

    • May 31, 2011 / 10:24 pm

      @Natasha have I found someone who spends more than me? Surely not!

  16. Natasha Bain
    June 3, 2011 / 10:19 pm

    Lol! Nooooooo I don’t think I could ever catch up with you Ruth! Lol! The only reason for my splurge recently was because it was my birthday on the 27th May (42 years young! Lol) Plus I must admit most of the time I do shop around and buy quite a few things from ……..ebay! But always make sure they are the real deal or get items that are on special offers etc otherwise I would NEVER be able to afford any of the items I like or want (e.g the alpha h I stocked up on that because the price was soooo amazing I knew I wouldn’t get it at that price again for a while and thought I would be ultra nice and let everybody else know about the good deal! I’m nice sometimes! Lol) xxx

  17. ei
    June 7, 2011 / 3:18 pm

    I got this a few weeks ago and I have to agree with you, I think this goes on a bit gloopy and I didn’t like the waxy texture. Also it’s a beeatch to remove. I think the rotating wand thing is a bit of a gimmick and it deposits waaaay to much product on the lashes. A bit of a faff really

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