KMS Reloaded – remember the fringe?

Do you remember when I had my fringe cut in New York? Just before Christmas last year? Well the KMS Campaign that I was working on is just about to launch! Tomorrow, in fact. How marvellous! Apparently you are about to see my picture all over the place, so keep your eyes peeled! KMS are bringing out some nice new products with funky packaging and KMS Reloaded is all about their new look. It’s funny, because this is the first time that I’ve seen ‘both sides’ of a product launch – I was there when they were shooting it in New York, everyone wearing huge Canada Goose jackets because it was so cold, and now I’m here on the other side, writing about it. It’s quite a bizarre feeling!

A little story about the dog in the picture; the guy who owned the dog had rescued him not long before and driven halfway across the states to fetch him and take him home. The dog was so grateful and loving that he literally couldn’t take his eyes off his knight-in-shining-armour, and it took all the crew’s persuasion to keep him from bounding out of shot and into the arms of his newfound love! So sweet. I’m not a ‘dog person’, but this one turned me quite soft.

Did you notice that we have matching hair?


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  1. maddie
    August 31, 2011 / 7:02 am

    Love the look, it really suits you, and I’m so glad they picked such a fantastic model for the campaign!!!

  2. Sofie
    August 31, 2011 / 8:57 am

    You look so different with curly hair, you suit it. =) x

  3. August 31, 2011 / 9:22 am

    Your hair looks amazing. I’m not a dog person either but that one looks cute! x

  4. Lisa
    August 31, 2011 / 10:59 am

    fab pic!
    love the hair and outfit!

  5. Style Souk
    August 31, 2011 / 12:57 pm

    Fringe or not, you look as beautiful as always.

    Sarah x

    • admin
      August 31, 2011 / 1:04 pm

      Thanks for the lovely comments! Maybe I should do a curly-hair video.. x

  6. August 31, 2011 / 12:58 pm

    Love your hair here, and the dog’s story, it gives me teary eyes :)

  7. FR
    August 31, 2011 / 1:18 pm

    It was the first thing I noticed!

  8. Caitlin
    August 31, 2011 / 1:27 pm

    Looking good! As always :)

  9. Niamh
    August 31, 2011 / 2:23 pm

    Hair looks fab, makes you look so young x

  10. Joanna
    August 31, 2011 / 3:35 pm

    Super cute! The hair rocks! Can’t wait to see the campaign!

  11. Tora
    August 31, 2011 / 7:45 pm

    Zomg. You should become a dog person! It’s great!
    You look stunning and perfect! Cute shot as well, I appreciate the setting and that sweet dog!

    I’ll keep eyes peeled :DD

  12. August 31, 2011 / 8:13 pm

    We love you Ruth!!! You pictures are awesome! Our site goes live tomorrow so then you can see the rest of them!

  13. August 31, 2011 / 8:20 pm

    Hi Ruth! This is Rachael from KMS :) We had a blast working with your photos and are so excited to show off your other looks TOMORROW when our new website launches! Be sure to check it out at… we’ve got some great video of you too!

  14. Sarah @BEskincareful
    August 31, 2011 / 11:02 pm

    LOVE THE HAIR!! Wish I could make mine like that. Curly hair vid please! xxx

  15. Moonchime
    September 1, 2011 / 5:43 pm

    You look gorgeous!!!

  16. September 3, 2011 / 4:08 am

    i got a kms product in last months glossy box. it’s a colour and heat protection cream, i quite like it! you should do an updated review of your thoughts on the glossy box and whether you’re still signed up to it! ps: love the fringes on you, so cute! x

  17. Iulia
    August 31, 2012 / 8:46 pm

    That’s a great picture! LOVE the outfit and the hair and the dog too!:)

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