Volume Lash by d.j.v. Beautinizer

Volume Lash by d.j.v. Beautinizer

I promised just after Christmas that I’d do a proper post on the d.j.v. Beautinizer. There’s been a bit of a delay, but here we are with the post and a proper picture! Check me out with my deathly face and weird, psychopathic stare! Why, why, why did I think that taking the photo pre-maquillage was a good idea?

djv volume lash

Photograph quality aside, what do you think of the effect? Just in case you’re totally bonkers, I’ll point out that the eye on the left has the mascara on it. (You never can be too sure who’s reading!) Pretty nice volumising and lengthening, in my opinion. I mean, anything would be an improvement on the ‘invisi-lashes’ to the right, but I’d say that the Beautinizer does a very decent job.

But do you know what I like most about this mascara? Why it has been my most-used since Christmas? It’s because it behaves like a waterproof mascara, but it’s easy to take off! Yes, I know that sounds a little far-fetched, but it’s true. This mascara doesn’t budge, not one bit, until you remove it under very specific conditions. You can workout in it, cry in it, walk through a rainforest in it – so long as you don’t apply warm water and then rub, it won’t move. Try getting it off with an oily remover – no chance!

Instead of ‘painting’ the lashes, the Volume Lash forms little tubes around each one, almost laminating them or putting them into little mascara socks. To remove, you simply use warm water to loosen the ‘tubes’ and then either gently massage the lashes or use a muslin cloth to press against the eye area and lift the mascara tubes away. It’s so quick and easy – nothing like the long (and painful) process of removing the tar-like waterproof formulas.

Best of both worlds, then; a mascara that behaves like a waterproof version but that’s quick to remove. It builds reasonable volume – just one coat and lashes are lengthened and thickened – and it looks as fresh at the end of the evening as it did when you applied in the morning. What more can you ask for?

Volume Lash is £18 from Cult Beauty. (There’s free shipping worldwide for orders over £60 this week, code is BEAUTYSHIP. Excludes Escentric Molecules Fragrances.)

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  1. March 26, 2012 / 7:35 am

    Mascara socks = possibly the cutest makeup description ever!

    Did you curl your lashes before applying or is this all the mascara’s work? Looks amazing! x

    • Ruth
      March 26, 2012 / 9:59 am

      @Sophie no curling! x

  2. Don
    March 26, 2012 / 8:40 am

    This is just the same as Blinc mascara, which has been around for yonks.

  3. March 26, 2012 / 10:43 am

    I’m really impressed right now !

  4. Natalie
    March 26, 2012 / 10:52 am

    Hi Ruth is it Black you use? There’s no mention of what colour it is that i can see on Cult website x

    • Ruth
      March 26, 2012 / 11:18 am

      @Natalie yes, I though it only came in black! x

      • Natalie
        March 26, 2012 / 11:29 am

        Great Black is what I wanted! Thanks Ruth x

  5. Laura
    March 26, 2012 / 7:23 pm

    a decent job?!?!? I would say a great job instead…

    • Ruth
      March 27, 2012 / 10:24 am

      @Laura well, you know, I was being modest.. haha. x

  6. Sophia
    March 26, 2012 / 8:03 pm

    I always use Diorshow waterproof mascara as I’ve found that only waterproof mascara holds the curl after I curl my eyelashes – otherwise they are go straight again immediately! And the Diorshow one is the only one I’ve found that is done in a waterproof brown. Why don’t more brands do waterproof in brown as well as black?! Very annoying. Anyway, rant over, this one sounds interesting if not a little strange, will check it out.
    On an unrelated note, I wondered if you could give me a tip – where would you go if you were looking for a new handbag; small-medium, leather, across the body, £100-200. We have looked at Ted Baker (as they do gorgeous quality leather), Reiss and Whistles, but do you have any ‘go-to’ brands?
    S x

    • Ruth
      March 27, 2012 / 10:24 am

      @Sophia hmmm. Bags are so bloody expensive now, aren’t they?! I really like Angel Jackson but I think even those are more nowadays. I have seen some great ones at Topshop, but have never bought from there, just seen models at castings with them! x

  7. Bernadine
    March 27, 2012 / 2:38 am

    Wow, I’ve just ordered some! Been looking for a mascara that doesn’t smudge or flake, lasts for my 14hrs at work and doesn’t ravage lashes on removal. The length looks amazing too. Can’t wait for it to arrive. Thanks! :)

    • Ruth
      March 27, 2012 / 10:21 am

      @Bernadine exciting! I hope you love it. I haven’t used anything else this month so far! x

  8. Kristina
    March 27, 2012 / 9:38 pm

    Kanebo 38′ mascara works in the same way. It’s still sold in Harrods, but unfortunately no longer in the rest of the UK :-( I did like it a lot when I could get hold of it!

  9. March 31, 2012 / 2:23 pm

    Same as Dolly Wink mascaras :D I even heard that the Dolly Wink Long Mascara is better. A little bit hard to get as it from Japan but if you go to China Town you might lucky to get one in a shop where they sell Japanese make up and skin care :)

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