Model Skincare Secret: Deep Cleansing Masks

For as long as I’ve been modelling (almost eleven years? Or is it twelve?) I’ve been using clay masks to help draw out impurities and keep my skin clear. I do find that you have to be a little bit organised with clay-based masks; they can be absolute dynamite at bringing all of the skin-crap to the surface. (Yes, “skin-crap” is a proper, medical phrase. Ahem.)

I must have tried dozens of deep cleansing masks, but the five shown in the video below are my current favourites and most-used. I’d say that the Omorovicza is my absolute “gold star” product, but I do use the Liz Earle very regularly too. The Glam Glow is properly, properly heavy-duty (Mr AMR loves this one!) and the Aromatherapy Associates version is a joy to use. The Neutrogena is the cheapest, and it has quite a tingle due to the (I think completely unnecessary) addition of menthol to the formula. Oh well, you get what you pay for, I suppose, and it’s £3.99! I still use it loads, but I do wish that people wouldn’t stick in extra bits and bobs just to make us feel as though the product is working!

All of the links are beneath the video pane – hope you enjoy this one. Deep Cleansing really is one of my top “model skincare secrets”!

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Products Shown:

Omorovicza Deep Cleansing Mask, £57 (5% off first order with newsletter sign-up and 10% back in loyalty points, free samples)

Neutrogena 2-in-1 Mask, £3.99:

Liz Earle Deep Cleansing Mask, £14 with cloths!

Aromatherapy Associates Deep Cleansing Mask, £32.50 with free worldwide delivery:

Glam Glow Mask, £49.99 with free worldwide delivery:

GADI Minerals Deep Sea Mask, £49.99:

© 2018 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. *Outbound links are affiliate links, which means that I receive a very small percentage of any sale made. This does not affect my content in any way and does not cost you anything, but you are most welcome to Google the products on a new page if you prefer. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.



  1. Love in a mist
    April 18, 2012 / 8:01 am

    OMG! That’s £57 spent! I must have the omorovicza mask, it is exactly what I need at the moment, I can recommend the sanctuary 5min detox mask as well, it’s good as a maintenance product I love to use it after the sanctuary micro dermabrasion exfoliator which I absolutely adore, I’ve never has such soft smooth skin after using it, it is addictive though !!!
    Oh dear I’ll never be rich lol! Xxxx

  2. Trupti
    April 18, 2012 / 8:52 am

    Hi Ruth!

    This is my first time commenting on your posts, but I have been following your website and Facebook updates for about 2 months now! I’m so glad I found someone (a supermodel nonetheless!) who gives such unbiased reviews about products that they use! And it helps that you’re funny too :D
    I’m going to the Caribbean in May (10 days – woohoo!) and I looked up skin care whilst in sun on your website. I bought a bunch of stuff (well, 3 actually, but it seems like a ‘bunch’ because of the total bill :D ) on But sadly couldn’t find l’Occitane’s Angelica anywhere. I’ll keep looking though.
    Coming to this post: I use facial masks myself, but I mostly buy them from Lush. Have you used their products? Any recommendations?

    Thanks! xx

  3. April 18, 2012 / 9:49 am

    I’ve gotten curious about that Omorovicza brand. Some other people have been raving about their products as well and now I find out they’re bloody expensive.
    In the name of research I’m going to apply for a ‘beauty loan/support system’.

  4. Zhenya
    April 18, 2012 / 4:40 pm

    I’ve been looking for a good mask and I think I’ll be giving the Liz Earle a go! Also, have you tried face detox mask by elemental herbology? I use it once a week and it really draws out the week’s pollution and other crappy things from the skin!

    • Ruth
      April 19, 2012 / 2:09 pm

      @Zheyna I haven’t! It sounds like I should do though! x

  5. Nadia
    April 18, 2012 / 5:06 pm

    Great Post Ruth, have been looking forward to one on the subject of the masks! bit obsessed with this part of my beauty regime. You’ve persuaded me to try the GlamGlow as you’ve mentioned it in a previous post…the Omorovicza mask sounds amazing! need something that’ll brighten. your skin is flawless!!!

    • Ruth
      April 19, 2012 / 2:09 pm

      @Nadia it really is amazing. And I only use a thinnish layer at a time, so it lasts me ages! x

  6. Alexandra
    April 18, 2012 / 5:35 pm

    Ruth I think you are completely hilarious is writing especially! Your choice for studies is excellent, honestly. I think if you ever write a book or they choose you for some magazine articles I would totally be a fan:)

    • Ruth
      April 19, 2012 / 2:08 pm

      That is GOOD to know! xxx

  7. Camille
    April 19, 2012 / 5:21 am

    Love the GlamGlow too! But it REALLY does tingle !

    I’m hesitating since many months to try Omorovicza, but like Phil i think that they’re really expensive… what do you think about the products in the travel kit ? (and why not review it when you come back ? ;) )

    • Ruth
      April 19, 2012 / 2:05 pm

      I have all the products in the travel kit already ,they are all great! Yes, they are very expensive but a beautifully indulgent treat. I’ll try to flag up when they have special deals on, hopefully that will make it a little less hard on the pocket! The mask and the Hungary Mist are my all-time faves. They also happen to be the cheapest products in the range, weirdly! x

      • Camille
        April 19, 2012 / 4:41 pm

        Thanks !
        Which one do you think is the best cleanser ? Emma Hardie or Omorovicza ? (both balms ?)
        Do you think the Omorovicza illuminating moisturiser too rich for a dehydrated skin ?
        I need a present-to-self and can’t decide if i want the Emma hardie or the Omorovicza trial kit ! (Even if it’s not the same budget !)

        • Ruth
          April 24, 2012 / 6:29 pm

          @Camille gun to my head, Emma Hardie for the cleansing balm, but the trial kit would be an amazing way of trying the range. If you have dehydrated skin then you’ll find the moisturisers to be a total dream! I spritz with the Queen of Hungary mist before applying! x

          • Camille
            April 24, 2012 / 6:55 pm

            I just bought the Queen of Hungary Mist; the thermal cleansing balm; the radiance serum and bb cream from omorovicza AND the Emma hardie starter kit ! ^^ So i can’t test everything !
            No buy till…Christmas at least ! If i’m able to resist temptation ! :)
            Thank you for your advice, and hope you enjoyed your trip to LA !

          • Ruth
            April 24, 2012 / 9:08 pm

            Wonderful thanks Camille! Oooh, I hope you love the Omorovicza as much as I do! xx

  8. poorani
    April 19, 2012 / 6:50 am

    Are the ones from The Body Shop any good?

  9. sarajane
    April 22, 2012 / 7:54 pm

    Hi Ruth!
    Slightly off topic but i really like your pink top! Can you let me where its from? Thanks!

    • Ruth
      April 24, 2012 / 6:27 pm

      Forever 21! x

  10. Lizandra
    April 22, 2012 / 8:47 pm

    Hi Ruth,

    I have a question for you, your recently doing reviews on clay mask and there effectiveness and I wanted to ask if you’ve tried Lancome products? also they have a clay mask called purifying pore clay mask, have you tested this one? I greatly appreciate your feedback on this.


    • Ruth
      April 24, 2012 / 6:27 pm

      Haven’t tested this one, Lizandra! They might give you a weeny sample at counter? x

  11. Aimee
    April 23, 2012 / 11:26 am

    Hi Ruth, I just wanted to ask you a question about a different type of mask/product – glycolic/fruit acid/salicylic peels. I read the below article on the daily mail’s website today which warned against the dangers of over using exfoilating masks/treatments. Obviously, this is dependent on your skin type. Personally, I use Alpha H’s liquid gold twice weekly, on non consecutive nights. I may also use Clinique’s Turnaround mask every now and again only on my t-zone which is covered in blackheads. I use a spf40 under my makeup every day becasue I have very pale skin and my family tend to suffer from broken capillaries. I only use 1 non-abrasive exfoliating product every other day, but this article has worried me I’m over doing it. Its probably just a scaremongering. What’s your opinion on this? Sorry to over load with all that information, but I believe I’m in panic mode haha–expensive-anti-ageing-facials-wreck-looks.html

    • Ruth
      April 24, 2012 / 6:25 pm

      Oh good GOD. The Daily Mail strikes again. OK, firstly I agree on the dermabrasion issue. I have never really liked it, I prefer peels. I think that sandblasting your skin with high-speed jets of rough diamonds (or whatever) cannot be good! But using certain acids (such as glycolic) can not only effectively exfoliate but help to actually IMPROVE the way that the skin functions. Collagen production, for example. The key is to keep the skin protected from sun damage. Using Sophie Anderton as their example was a bit stupid – she is much older in the second photo and there’s no way of knowing whether or not her skin ageing is down to exfoliating or just a crap lifestyle and not wearing any SPF!
      So, I would not worry. Everything in moderation, and it sounds as though you have the perfect little routine going on! Now and then you could give your skin a break from the LG if you were really worried, but there’s no need. Just keep up with your SPF! xx

  12. ilke
    May 2, 2012 / 10:34 am

    Ruth, what happened with Sisley is happening again: another splurge of cash to skincare! But isn’t this what we all live for?? Hmmmm, may be not :S
    Anyway, I just ordered the Omorovicza Deep Cleansing Mask. I am so excited about this product though. Thanks a lot!
    -I am at work right now, but sooo wanted to share this with someone, and you are best person for that ;)-

    • Ruth
      May 2, 2012 / 7:28 pm

      Hahaha!!! I know. I have to stop myself from going near the counters, especially when there’s some kind of GWP on! x

  13. Catherine VO
    May 6, 2012 / 10:11 pm

    Hi Ruth! I have purchased the Omorocaviza (god I cant spell it) mask after reading your review and loved it (in fact I poped in on my face just now and felt amazing). I expect there will be spots coming like what you have said. Did you use nay products to clear the spots (like the Origins superspot remover) or just leave the spots to clear up themselves? thanks :X

    • Ruth
      May 8, 2012 / 12:01 pm

      Not necessarily Catherine, it depends how much crap needs to come out! Ha. Ugh. Mine happen now and again – they just rise to the surface then disappear after a day or so. I just carry on as normal! x

  14. Sarah
    July 19, 2012 / 9:14 am

    Hey Ruth. I bought the Glam Glow Mask and used it for the first time the other day. My skin felt amazing afterwards but a day later i broke out in loads of spots – im 31 so dont really get spots anymore. Do you think this is just the skin clearing itself out or am i having a reaction and should not use this anymore?

    • Ruth
      July 19, 2012 / 9:26 am

      I sometimes get spots after using deep cleansing masks – like after a facial! If it happens each time then it may not be for you though… Although I would have thought it unlikely to give you spots, it’s not a heavy or rich formula. I’d persevere – try again in a few days and see what happens! Not raw or itchy? x

      • Sarah
        July 19, 2012 / 10:35 am

        Thanks Ruth. Not raw or itchy no, just spots! Very strange. I will perserve though as i really love it! Ill let you know x

  15. Jordyn
    July 22, 2012 / 2:20 am

    Hi Ruth! I have been ooh-ing and awe-ing at all of the deep cleansing facial masks you’ve recommended, but I do worry about the result of my skin after the mask “pulls out” all of the impurities. I am 17 and have oily acne prone skin. When the impurities come to the surface of your face do you have any fast recommendations on how to get rid of them? Thanks!

    • Ruth
      July 22, 2012 / 6:28 pm

      It should be fine after a few goes, it’s not like you’ll get loads of spots every time you use one! Hopefully… It’s like with facials – now and then you have a really strong deep cleansing facial and you get a couple of spots pop out, but if done regularly it should be fine. x

      • Jordyn
        July 22, 2012 / 11:58 pm

        Thank you for the reply! I will give it a go!

  16. Samara
    July 23, 2012 / 11:07 pm

    Hi Ruth,
    I am a new addition to your ever-growing fan base :)
    I have a question about skin care and i was hoping that you might be able to help me out.

    So, I bought the omorovicza deep cleansing mask as well as the alpha-H liquid gold and alpha-H purifying mask. I also use the dermalogica gentle exfoliating stuff(which also runs on AHA)

    I don’t want to overdo it and irritate my skin.

    My plan is to use the dermalogica scrub and alpha-H mask once a week. And not use them on the same night. And not use the alpha-H liquid gold on night that i have done a scrub or used the mask.

    Is that the correct way to proceed?
    Thank you very much for all your wonderful blog.

    • Ruth
      July 24, 2012 / 8:40 am

      Ha! Complicated! Do you find the daily exfoliant quite drying (Dermalogica)? Is it the powder in the pot? I have really gone off that in recent years – I posted about it as one of my first posts, but I’m not sure it’s necessary as well as the other (most excellent) choices! x

      • Samara
        July 27, 2012 / 1:09 am

        u replied.. yipee :)
        Thank you very much

        I am actually using the dermalogica gentle cream exfoliant (which is actually quite good).
        I forgot under which post i commented and i have been trying to find it like crazy for the past 2 days (mais voila)

        P.S i have been catching up on all your posts (That’s 2 yrs worth of reading.phew, but most enjoyable indeed ) :))

        • Ruth
          July 27, 2012 / 8:08 am

          WOW! That is a lot of reading!! You know if you leave a comment, I think you can tick a box or something that emails you if anyone replies to your comment? I think so, anyway! x

  17. Joanne
    August 16, 2012 / 5:17 pm

    Hi Ruth,
    I was just wondering if you’ve tried the Alpha-H Purifying Clay Mask (with Vitamin A)? This would be the first time I’m trying a clay mask – I’m in my early 20s, and have combination skin, prone to spots/blemishes around the chin. I’m using and LOVING liquid gold, so I thought I’d give their mask a try…would you recommend it?

    • Ruth
      August 16, 2012 / 6:59 pm

      Ooh. Haven’t tried that one! Shall have to rectify the situation! x

      • Joanne
        August 16, 2012 / 8:43 pm

        haha I’m going to try it, will update on the results!

  18. carina
    January 1, 2014 / 7:14 pm

    Do you know the Sea Mud Exfoliating Mask from Erno Laszlo? I have been turning to it religiously for years. Not only is it 100% cruelty free but also one of the most effective and gentle masks there were. Unfortunately it s not sold anymore. :-( sob sob do you know an equivalent, something to use as a blackhead emergency remedy?

  19. Nicole
    February 17, 2014 / 12:08 am

    Absolutely love your site and videos!!! I had a question about charcoal masks, which I’ve been looking into recently. I was wondering if you have one to recommend and/or if you think it is worth it to use one for clearing out your pores 1-2 times a week? The two I see most frequently are, one from Origins and another from a Korean company… that I’m not too sure about. I have a very minimal budget as I’m a college student. I could afford something like the Origins one which I believe is around $22 dollars or so. But if there are any recommendations you have for me that would be grand. I have sometimes sensitive/ combination skin. Thanks!

    • February 18, 2014 / 11:04 am

      Yes, the Origins one is nice!! x

  20. katie mcloud
    June 8, 2014 / 10:25 pm

    I have been using the Citrus Clear Clay Mask for about 3 weeks now. I only use it once a week. The one thing I noticed when I opened the jar was the very strong mint/menthol smell. It is a good smell, but very strong.

    You simply apply the mask to your face and leave on for 5 to 10 minutes and then remove with warm water. In the time I have been using the Citrus Clear Mask, I have had fewer breakouts and blimishes. I LOVE the tingly-ness that is leaves when I am finished. My face just feels clean!

  21. Farah
    June 25, 2014 / 3:10 pm

    Hi Ruth, love reading your posts and watching your videos! The products u recommend are always great! Have u ever used the peter Thomas Roth sulfur mask? If a o how does it compare to the omorovicza deep cleansing one? I’m thinking of investing in omorovicza?

  22. October 13, 2014 / 4:06 pm

    I’ve been using the Neutrogena clay mask and it works a treat! I have noticed that you have to be very consistent with routine and always ensure your towels are clean and the use of cold water :) I used to suffer from a lot of acne and slowly it’s disappearing!

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