Home » Beauty » Etat Pur Skincare Solutions

Etat Pur Skincare Solutions

I was incredibly excited to hear all about Etat Pur when they first landed in the UK. They are really quite different to any other skincare brand that I’ve tried. Firstly, they exist only online. (For the UK, anyway – there is a concept store in Paris where you can play with product and watch demonstrations, but for everyone else Etat Pur is strictly an internet shopping experience.) Secondly, and because they exist only online, their product prices are incredibly reasonable. Thirdly, despite the fact that the prices are incredibly reasonable, the products are brilliant. So, just to recap: brilliant products, low prices.

Definitely different…

Just add to that little list the fact that Etat Pur’s products are developed, tested and manufactured by the Naos group, who own Bioderma and Institut Esthederm, and I’m ready to have a small heart attack. Could this brand get any better?

Yes! They have come up with a brilliant system for identifying skincare problems and then finding appropriate solutions – the personalised skincare prescription! You just fill in a number of questions about your skin and specify what your own concerns are and then you’re given a customised list of products. For someone like me, who loves filling in questionnaires, this idea is a dream come true!

I identified my skin as combination and I cited “First Wrinkles”, “Expression Wrinkles” and “Dark Circles” as my primary concerns. In the photograph above you can see a few of the products that were suggested on the prescription. I have been giving them a try and they are all brilliant. Etat Pur get you started with a solid, basic cleansing and moisturising routine to suit your skin type (I have the Detoxifying Cleansing Foam and the Micellar Water followed by two different light/oil-free moisturisers) and then they add in little targeted “shots” of skincare to treat specific concerns. So I had A06, Hyaluronic Acid, to treat lines and A08, Apegenin, to treat undereye circles.

I think that this is a very clever system – your skin as a ‘whole’ receives a very simple, balanced regime, whilst problem areas receive an extra ‘shot’ of treatment. Cleansers start from around £7.50, and my moisturisers are £7.80 each, which is so well-priced. The treatment vials start at about £8.50 for 15ml, but they are really concentrated formulas so you only ever need to tap on a few drops.

What do you think about this type of skincare system? I’m going to be reviewing products separately in the future, but I can tell you that I really love the way that you can apply products to different zones or areas of your face rather than treating the face in its entirety. Very novel!

If you’re looking for well-formulated skincare and you don’t want to be forking out for all of the extras like advertising budget and fancy packaging, then you’ll definitely love Etat Pur. The range of products is big but comprehensive (at any rate, you’re helped along by the questionnaire) and perfect for those who can’t hop across the channel to get to a Pharmacie!

The Etat Pur website is here: ETAT PUR

(Watch this space for a VERY exciting giveaway – you’ll be put out of your misery on Monday!)


  1. Wow-thanks for making me aware of this Ruth! You’re right-it really does seem like a unique approach, which is rare with skincare. I’m excited and will definitely be filling out a questionnaire tonight!

  2. i’v been using etat pur for 6 months now and i love it!the aha is great, the eye contour also…and i took also some products for my teen age son who has acné…

  3. Anyone who’s involved with Bioderma has my vote and interest. I’ve used Bioderma and am working through the other micellar waters and the Bioderma rules (rocks?)! The others are a bit off for MY skin. So anything Bioderma is tops in my book till shown otherwise. This concept looks great. My bank balance hopes I can’t get it easily in the US but I am just sooo curious…imagine me as Mr. Bear and you get the picture! xx

  4. I ordered their ‘Balancing Matifying care’ cream a few weeks ago and I love it. It really does balance out oil and dryness while stopping shine.
    You’ve just reminded me I got a, good sized, sample of the Micellar Water with my order I should really try it out.

    • @Louisa good to know – I want to write about mattifiers soon, so perhaps this would be a good one to test! xx

  5. Where’s the catch? It sounds too good to be true :D

  6. yasmine choudhry

    Hi Ruth,
    Thanks for another great article from you
    I have heard of this brand on twitter but not used it yet,sounds great from your info
    I also love filling questionnaires and trying products to see if they make the grade this is the best job in the world for me,would love to be a beauty journalist what could be better than trying new products and writing about them
    by the way what were the CEW awards like did you get a goody bag,sorry if i am being nosy,do not reply if you think i am intruding
    will be watching your cooking video later, had the flu

    • @Yasmine the CEW awards were very interesting! They are more of an industry event for brands, so no, no goody bag! x

  7. yasmine choudhry

    forgot to mention fab low prices and great the products are good in your opinion which means will be trying this out
    thank you

  8. You can also try Citric acid A60 which is amazing for dull complexion in case of lack of radiance.Great at the end of the winter. And if you come in the Saint-Germain shop, it’s very quiet in the morning and you’ll be treated like a queen. Have a nice week-end.

  9. I would to hear about Apegenin for dark circles! Hope it works :)

  10. Ruth, I don’t work for them. I’m a human resources manager in an engeenering company! But I’m a huge fan of cosmetics. I use à lot Sisley and like to discover new brands. I’m a parisienne and I spend a lot of time at Printemps de la Beauté or at Le Bon Marche for Thérèse exclusive brands. See you soon.

Leave a Reply

Your email address will not be published. Required fields are marked *


Scroll To Top