Today, Guerlain launch their new fragrance La Petite Robe Noire into Selfridges. It’s a bit of a departure from the norm for Guerlain, because this is quite a fun and “young” little fragrance, whereas most people associate Guerlain with seriously good, but very grown-up, perfumes.
I don’t know what it is about a perfume that makes me feel that it’s “grown-up” – there must be a certain group of notes that trigger something in my brain, but so far I haven’t been able to identify what they are. Anyway, whatever they are, there’s one of them in La Petite Robe Noire! Not to say that the “grown-up” note is the most dominant – if you were to ask me to sum up this fragrance in one (two) word(s), I’d say Black Cherry. Fruity, shiny, plump-to-bursting black cherry. Very unusual and distinctive and definitely appealing to a younger market. But then there’s this musky, mysterious depth – there’s patchouli in there somewhere, and something a bit spicy – and that “grown-up” note that’s so powerful and intoxicating.
I’m still trying to decide whether this is something I’d wear – it’s so different to anything that I’d usually go for – but I can see it being a very popular fragrance. The styling and marketing is really clever – taking such a luxurious and serious brand as Guerlain and making it just accessible enough, but without compromising its integrity…. Developing a fragrance that’s complex and unusual but still relatively easy to wear… Wise.
Anyway, enough musing from me – has anybody managed to get to a counter and smell it? Please do let me know your thoughts. I’m interested. Do you have the same thing about “grown-up” notes in fragrances? What do you think they could be?
La Petite Robe Noire is £42 from Selfridges.com
© 2017 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. Outward links to retailers are affiliate links. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.