Urban Decay Build-Your-Own Palette

A Model REcommends

I love the idea behind this palette. It’s not the sleekest thing in the world, but it allows you to take your favourite Urban Decay shades and create your own bespoke eyeshadow selection. Yes you could just keep the shadows separate, but there’s definitely an element of convenience to having them all in the same place.

The build-your-own palette comes with a free shadow called “Walk of Shame”. This is a brilliant natural shadow that’s exactly the same as my skin tone so it makes for a great base – or you can wear it alone to even out the tone of your lids and brighten the eye area. The shadow would usually cost £14 on its own, and the cost of the palette (with brush) is £14, so whichever way you look at things you’re getting something for free.

The shades I chose for my palette are (from top left to bottom right): Walk of Shame (included), Polyester Bride (good as a shimmery highlighter), X (perfect shimmery peachy nude), Secret Service (a matte cocoa), Snakebite (shimmery bronzey-cocoa) and Foxy, which is a more yellow-toned matte base powder.

I did a quick eye look the other day with three of the shadows – X over the lids, Snakebite to add a bit of depth and a highlight with Polyester Bride. You can see the result below, but I’ve actually filmed a video of this look too which I’ll post up tomorrow. If you can’t wait that long then you can check it out on my Youtube channel!

A Model Recommends

The build your own palette and all of the shadows (including loads of new shades that were previously only available in palettes) are at BeautyBay.com

© 2018 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. *Outbound links are affiliate links, which means that I receive a very small percentage of any sale made. This does not affect my content in any way and does not cost you anything, but you are most welcome to Google the products on a new page if you prefer. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.



  1. June 23, 2012 / 8:01 am

    Looks great! I’ve always liked “build your own palettes” because when you buy them there’s always one or two shades that never gets used and it’s such a waste. I remember Bobbi Brown was doing this a while back too.

    The eye makeup looks great! I love shimmery nude colors – looking forward to the video.

    xx Renee

  2. Emma Jane
    June 23, 2012 / 9:19 am

    I have some of the old style Urban Decay shadows in the metal tins with the screw top lid. Do you know if they would fit into this palette? x

    • Ruth
      June 23, 2012 / 3:26 pm

      No, I think that the new ones pop out differently! x

  3. June 23, 2012 / 3:33 pm

    These look great! I have the Naked palettes, but this is a good way of choosing your favourites and mix and matching the shades. Love the combination on your eyes. I think my favourite is the peachy shimmery shade.x

    • Ruth
      June 23, 2012 / 3:43 pm

      Mine too! x

  4. June 23, 2012 / 6:45 pm

    You ook great as always. ;) Aww, I want this palette…

  5. June 23, 2012 / 8:08 pm

    I love the idea of having a palette/storage case for my eye shadows. As it stands now, their stacked up precariously in my bathroom cabinet and fall out all over the place when I’m trying to look through them. This would motivate me to get rid of the colours I’m never going to use and just have a good, basic palette. Something for all the eye pencils and mascaras I have would be a great idea too. At the moment, their not so glamorously stored on the shelf in empty Bonne Maman jars. Yes I know, I’m not trying too hard am I. LOL!

  6. June 23, 2012 / 9:04 pm

    I like the idea behind this palette but in reality, I wish you would actually be saving money by getting something like this. I am very curious to try the new Urban Decay formulas though and the shades you picked are beautiful!

    • Ruth
      June 24, 2012 / 12:00 pm

      Yes, it would be great if you got a discount on the separate shades! xx

  7. catherine
    June 24, 2012 / 7:40 pm

    I actually own one of the mac palettes, which is pretty sleek and holds more shadows. My Urban Decay eyeshadows fit in perfectly, although you do have to go through some trouble depotting them, which includes hair straighteners and some metallic stickers/a metallic sheet.

    However, once you get used to that process it doesn’t take long. This means I can hold all my fav mac and urban decay shadows in one palette, so that and my naked are really all I need! Also, if you bring 6 empty mac pots back to mac, you get a free lipstick!

  8. catherine
    June 24, 2012 / 7:42 pm

    *also, to add to the already rambling comment, with mac you can buy stand-alone shadows that just click right into the palette which are a bit cheaper! More environmentally friendly, too :)

    • Ruth
      June 24, 2012 / 10:02 pm

      Yes, very true! x

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