The Wei Purifying Face Mask

This set of eight masks from WEI is utterly, utterly charming. WEI is a skincare brand that draws on the theories of traditional Chinese medicine to bring balance to the skin and transform its appearance, and I have had quite a few readers asking me to try out their products. First on the agenda: the Golden Root Purifying Face Mask. Don’t you just love the packaging? It’s like a little book or painting kit – inside the box there are eight little pots of mask and a brush for painting them on with.

I have to say that painting a mask onto your face with a beautifully soft brush is quite a sublime experience – I think that I might apply all of my masks like this from now on! It just feels so luxurious and ritualistic.

I only needed about half of a little pot of mask for one application – and that was really layering it on. If I had been applying my usual portion-control restrictions then I would have perhaps only used one-third of the pot. There is no way that you will ever use up a whole pot on one face, unless you are in fact The Moon, so be prepared to wrap the pot back up and save it for another use. You could pop some cling-film around it very tightly, that would do the trick for a couple of days. I chose to use my other half on my other half, and spent an amusing few minutes painting Mr AMR’s face. (I subject him to many ridiculous beauty tests.)

Results? It’s a little tingly, but I like that very much – see Masks that Actually Do Something for other tingle-tastic treats. (Ahem.) The smell is neither lovely nor offensive, but the feel of the clay is cool and smooth and so it did feel suitably pampering. After ten minutes my skin felt very clear and fresh, a little tight (the clay, perhaps) and dry enough for me to want to moisturise quite soon after. This would be a good one for those congested times of the month when your pores need a good old clean-out, and it would be a brilliant treatment to share with a few friends on a pamper-evening or some such event. (Do people actually have pamper evenings? I hope so. I must organise one. Maybe we could all have a massive pamper evening with wine and pizza – pampering en masse!)

In short, I love the packaging, LOVE the brush idea and the effects of the mask are indeed Purifying, as the name suggests. I shall be adding this mask to my Deep Cleansing mask category, so do check that out if you’re hunting for masks that clarify and draw out impurities.

WEI Purifying Face Masks (8 pots, about 5,643 uses) cost £31 with free delivery from

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  1. July 17, 2012 / 6:36 am

    Silly question perhaps: I thought that after cleansing, your final rinse was with very cool water to close the pores – even my LaMer longtime pro, now retired, alas – emphasized the closing of pores. Yet the other day I read in a few places that one shouldn’t “close” the pores but leave them open for masks (ok, so far) as well as for serums. Huh? Isn’t that sort of training the pores to stay open or even helping to enlarge them? Thanks, Ruth, for any guidance in this.

    • July 17, 2012 / 6:38 am

      Btw: the brush idea: really fantastic! Can’t wait to try it!

    • Ruth
      July 17, 2012 / 8:27 am

      Don’t think it “trains” them, no – you kind of need them open to let the mask clean them, I would have thought! The cold water splash isn’t closing them permanently, I think it’s just a reaction to the temperature change (as is them opening with heat) so…in short I am not sure! Haha. I shall have a read. xx

  2. pinklovenugget
    July 17, 2012 / 7:02 am

    Sounds lovely! I have been using one of those flat foundation brushes for my masks and you’re right – it does feel very luxurious and ritualistic! :-)

  3. July 17, 2012 / 7:25 am

    This sounds like a great mask! Would you say it would be great for someone with oily skin?

    • Ruth
      July 17, 2012 / 8:25 am

      Yes x

  4. Love in a mist
    July 17, 2012 / 9:09 am

    Mmmmm the mask looks fab, really good for travel too as the pots look quite small from the photo :-)
    Not sure on the hand cream though lol! But I’m not a fan Of hand sanitises in general though.

    Anyhoo just thought I’d let you know just come back from my trip to London with hubbie, very busy lol! Went to Harrods (not too keen on it and thumbs down for perfume dept!) thumbs up for liz Earle store and space NK OMG amazing products could have spent a fortune in there, and if I was on my own then I would have bought several things from the by terry counter infact I pretty much liked everything on it ! But I only came out with the by terry cover expert shade 1 and by terry rose de rose Liquid blush.
    I was just wondering how do you apply yours I tried it this morning with the EL matt primer underneath and TBH it looks abit odd on the skin quite powderyish, maybe I should have gone for shade 2 as it might be a smidge pale for me maybe that’s why it looks strange, not sure. Xx

    • Ruth
      July 17, 2012 / 11:47 am

      Whoa! I am shade 9!!!!! I wouldn’t use the matt primer beneath it, it doesn’t really need a primer! Oh no, I hope you didn’t go too pale – we’d have to find you a swapsy! x

      • Love in a mist
        July 17, 2012 / 12:58 pm

        Oh dear lol! Sounds like I’ve shocked you there haha! I am definatly either shade 1 or 2, I have got fair skin, 3 was far too dark for me !
        I’ll give it another try without primer this afternoon, and see how I go, if it looks ok on the skin but just abit pale then I might have to get shade 2 or perhaps 3 and mix in 1 to lighten it up !

  5. MissTopsyTurvy
    July 17, 2012 / 10:03 am

    I would def be into a ‘beauty pampering night’! Whenever I have the time I treat myself to an ‘at home facial’, spritzing lavender scented pillow mist all over the bathroom, light some scented candles and pop a good face mask on (the Wei ones sound fantastic for this purpose).

  6. July 17, 2012 / 10:28 am

    looks really interesting the way its laid out in the packaging! sucker for interesting packaging.

  7. July 17, 2012 / 10:57 am

    I’m a big fan of using traditional Chinese meds infused skincare products, so this sounds very interesting to me! I’m a little bummed that there’s too much product in one container, but I’ll definitely look into this. :) x

  8. Paige
    July 17, 2012 / 5:40 pm

    Have you tried the La Prairie Cellular 3-Minute Peel or the La Prairie Cellular Resurfacing Cream? I am really curious if they are worth their price. They are recommended in conjunction, which would be about $415 USD.

    • Ruth
      July 17, 2012 / 10:29 pm

      WHOA! Bloody hell! That’s a lot. No I haven’t! I shall try to give them a test! xx

  9. ZenGarden
    July 17, 2012 / 7:53 pm

    mask pampering en masse – hurrah! sounds really lovely! just waiting on dermalogica’s mask atm so hope its good!x

  10. July 18, 2012 / 1:00 am

    This mask sounds divine in every way imaginable–from the application to the feel of it on the skin to the purification via clay. I have very oily, acne-prone skin and just LOVE indulging in at-home treatments, so this is the one for me. Definitely going to order one!

  11. July 19, 2012 / 3:31 am

    Thanks for reviewing a brand that I haven’t heard much about! The idea of painting on a mask with a brush does sound like an incredibly lovely ritual :)

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