Awapuhi Moisturizing Lather Shampoo

Does this shampoo tube not remind you of Batman? Perhaps I have Batman on the brain  – the new movie comes out this Friday and I am a big fan of the other Christian Bale episodes! Look at that shiny, sexy, sleek packaging though – fit for the most chic of bathrooms. (I’ll stop thinking about Batman now – we all know what happened when I started fantasising about James Bond being in my office…)

The Awapuhi Moisturizing Lather Shampoo from Paul Mitchell has so much going for it that it’s hard to criticise – it’s sulphate-free yet lathers unbelievably well, meaning that you don’t need to use very much product with each wash. I know that there was a bit of a “lather backlash” in recent years (a good lather does NOT mean a good shampoo, blah blah blah) but we all love a good lather. Don’t we? A shampoo that fails to lather, that just sits upon the hair like phlegm, is no fun. It’s a frustration. That might be just my personal view, but I’d put money on there being other people that secretly (or publically!) feel the same way. Who wants a shampoo that takes eight hours to massage in? And then never properly washes the hair, which means that you end up smelling like a wet dog?

The Awapuhi lathers. It lathers and it foams and it feels like a cross between a shampoo and a conditioner – silky smooth, bouncy, luscious, clean-rinsing and moisturising. This is one of my favourite shampoos for a long, long time. It lathers far more than Liz Earle’s Sulphate-free version yet it has the same gentle effect on the hair and scalp – brilliant for those with coloured or chemically treated hair and for anyone who is sensitive to SLS. I’m not in any way sensitive to sulphates, but I like the idea that SLS-free hair products might be a little kinder to my highlights and lowlights – if you’ve had a toner or semi-permanent tint put into your hair then you could find that SLS-free shampoos prolong the colour slightly.

Awapuhi Shampoo is £16.95 from

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  1. July 21, 2012 / 8:12 am

    I have used this shampoo since beauty school on and off…we had it on our backbar-it is so magnificent and smells divine! I agree, when I wash my hair I want it CLEAN,,,especially after a workout! XxTina

  2. July 21, 2012 / 9:06 am

    Oh I agree about the lather. I’m trying to go silicone and sulphate free with my hair care, but there’s nothing more frustrating than a shampoo that runs down your neck rather than wash your hair. Thanks for the recommendation!

  3. Mel
    July 21, 2012 / 9:19 am

    Hi Ruth, hope you win in the contest. Now on to shampoo etc.. I am a big fan of sulphate free, and paraben free products.. I’m looking to slowly replace the products I use. Those that I have replaced have been shampoo’s which have performed great in my hair. Also deoderant, which I was skeptical that it could work as well.. but it has. So I am now on the hunt for other hair products to complete my range.

    • Ruth
      July 21, 2012 / 9:40 am

      Hey Mel, which deodorant did you find effective? x

      • Emily
        July 23, 2012 / 7:57 pm

        Hi Ruth :)

        Sorry to jump on the comment bandwagon but I have a good natural deodorant recommendation….alva natural crystal deodorant. I wouldn’t say it keeps me TOTALLY dry but I personally am happy with the level of protection it provides and the peace of mind that I’m not using a scary aluminium based product!

        I love your blogs and videos and of course voted for you the other day – you deserve to win! I hope you have been enjoying the long-awaited sunshine today x

        • Ruth
          July 23, 2012 / 11:48 pm

          Thank you Emily, I am listing them all! x

  4. July 21, 2012 / 9:26 am

    I also like a good lather. This shampoo sounds similar in texture/result to my favourite shampoo: L’Oreal’s sulphate-free EverStrong. At 7 quid from Tesco, you can’t go wrong. The matching conditioner is also great.

  5. judelovesthis
    July 21, 2012 / 9:57 am

    Just to chime in on the deo convo, I started using Pitrok about 4 months ago and it’s so far been the most significant beauty change/choice I think I have ever made. It is WONDERFUL! Lasts for ages too. I couldn’t recommend it more.

    • Ruth
      July 21, 2012 / 10:50 am

      Great, thanks Jude xx

    • Ruth
      July 21, 2012 / 10:51 am

      Jude or Jodie? Can’t tell from the email/username! xx

      • judelovesthis
        July 21, 2012 / 5:57 pm

        Oh either! It’s Jodie really but it gets shortened to Jude so I just go with that :) xx

  6. Mel
    July 21, 2012 / 10:35 am

    Sanex natur protect, which I got from Sainsbury’s its a spray deoderant (I prefer these, as they dry so fast) It has no Aluminium, Chlorohydrate, Parabens, or Alcohol. Its also anti-white marks.. and from what I remember about £2.73 This is my 3rd one, and its been effective in these humid, sweaty days.. So I have to say I’m really impressed. xx

    • Ruth
      July 21, 2012 / 10:50 am

      Brilliant – I shall try that out! x

  7. July 21, 2012 / 11:09 am

    I have eczema & allergies so 99% of time use SLS free products but the lack of lather can be annoying with some brands (although they are improving over the years). I love Paul Mitchell use Shampoo One for years but now it irritates which I put down to SLS so I am pleased to hear about this one, I shall seek it out. If anyone is on a budget I highly recommend Organic Surge I repeat purchase the moisture boost, sls free but gives a good lather & £5 a bottle :)

  8. Jen
    July 21, 2012 / 12:10 pm

    “A shampoo that fails to lather, that just sits upon the hair like phlegm, is no fun.”

    Ha ha ha ha ha – best line ever!

    I agree with a lot of the anti-sulphate sentiments, but (not to be too po-faced) I’m more bothered about cruelty-free products these days. After all I can choose what I put on my skin, the lab animals that are tested on can’t. It makes me so sad. The older I get the more stuff like that really upsets me. Hope you don’t mind me posting a link, but anyone can download a pdf from here:

    Get ready to say bye-bye to a lot of products though…

  9. Erin
    July 21, 2012 / 3:05 pm

    So much buzz around Batman today. I wouldn’t think you’d have heard of the shooting in Aurora, Colorado in the United States (as you don’t live in the United States), but it’s all that’s on TV here in America. More victims (not killed, but wounded) than Columbine and Virginia Tech…
    Anyway. I’ve been looking for a nice lathering, sulfate-free shampoo and this has beautiful packaging – I just feel so much more posh when I pick up a glossy black tube rather than a white stickered, kids-looking bottle that declares “sulfate free, gentle”.

    • Ruth
      July 22, 2012 / 6:50 pm

      Yes, that was an unfortunate timing for this post to publish. What terrible news, I have been following it and feeling rather sick. xx

  10. July 22, 2012 / 12:09 am

    I’ve used this shampoo before and didn’t realize that they had a SLS-free formula now. I haven’t ever tried a SLS-free shampoo but really do need to since I recently colored my hair. Might have to check this out!

  11. Chris
    July 22, 2012 / 2:26 am

    I’ve used this shampoo and the lather is amazing!

    PS Didn’t voting end two days ago? I tried to add a vote with my phone yesterday and it said the voting ended the 19th.

    • Ruth
      July 22, 2012 / 6:27 pm

      Yes, so sorry Chris – this was originally scheduled for the 19th xx

  12. July 22, 2012 / 5:38 am

    Finally! A lather shampoo good for your (color-treated) hair? Be still my heart. And thanks, Ruth!

  13. July 22, 2012 / 9:05 am

    This is great news! I’ve been looking for a good sulphate free shampoo! I found Arcona’s as well, but haven’t bought it yet, think I’ll give this a try instead! Thanks!

  14. Katie
    July 22, 2012 / 8:31 pm

    Shampoo sounds great! Christian Bale is beyond hot!!! He looked amazing at the premier in that Tom Ford suit!!

  15. July 23, 2012 / 8:24 am

    L’Oreal’s sulfate-free shampoo, Ever Pure is good too. This type of shampoo does have foaming agents in them, just gentler ones. I wonder if we’re seeing a hair trend with sulfate-free shampoos?

    Ali x

    • Ruth
      July 23, 2012 / 8:51 am

      I think so – there are loads of new ones in the pipeline too. x

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