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The No7 Amazing Foundation Match!

Today Boots No7 launch their Foundation Match Made Service. I know that many of you will be groaning with horror at the idea of yet another overbearing sales assistant applying stripes of different foundations to your jawline, but stay with me on this one. The match service from No7 doesn’t rely on the (sometimes dubious) eye of the sales assistant, neither does it rely on your own (often dubious!) opinion of which shade you should be going for. The assistant uses a handheld device to precisely read the different colour tones in your skin and match them to the best fit from No7’s skin-true shades. No space for human error here! The device takes into account all of the different tones in your skin (it’s quite weird when the picture of your skin comes up in the little screen) and then decides on a kind of mean average, for want of a better phrase.

Does it work? Yes. The foundation picked out for me (deeper ivory) disappeared into my skin without a trace. Very, very impressive and no need to go and stand outside in the daylight trying to remember which stripe of foundation was which! I usually despair at these types of gadgets (I got quite cross with one lady in Selfridges who tried to measure my dehydration levels) but this one is so objective and clear that you can’t really argue with its usefulness.

Foundation matching is available in most Boots stores that have a No7 sales advisor – let me know how you get on if you try the service!

There a a few different foundation textures and finishes – I tried the Stay Perfect version, but I think that I like the look of the Instant Radiance better! I shall be giving that a whirl next time I’m wasting time  doing research in Boots.


  1. Iam a transvestite can i use the colour match in any boots store.

  2. Is it required that you buy the £16.50 foundation or could you buy the natural one in the tube (£10 I think) ?

  3. 47foundationsinmydrawer

    I’m a little late to get involved with this as I don’t live in the UK but anyway. I’ve been on accutane for the last 3 months I’ve noticed changes in the colour of my skin. It appears much redder so I asked to be matched to my neck. The colour I have comes out very dark on my face (it also looks too dark to me inside the bottle but I can be unrealistic about how pale I am I think). I blend it into my neck to smooth it out but then if I ever hold a hand to my face you notice a huge difference between hand, slightly darker neck, dark face. I don’t know if it’s my accutane causing this as I’ve found foundation matching much harder since I started but there we are, word of caution to other accutane users (and people in general maybe) take a mirror. See the foundation in day light. Leave it a couple of hours (if you can) to set into your skin before buying.

  4. Stupid question is it safe to be foundation matched while pregnant?

  5. I went today to be matched. There were two ladies who were helping women with foundation but were not using the machine. I thought my boots maybe wasn’t using it for some reason so I asked and they did use it. The woman looked a bit disappointed actually and I do wonder if they feel like it has stolen their thunder a bit… Anyway, I was matched to cool vanilla in stay perfect and I really love it. I have really cool skin and it is normally a pain to find a good match but this is great. Thanks Ruth! x

  6. Very unhappy with this new service. I am pale skinned and most high street brands don’t go pale enough so when I heard about this new service I thought it would be great but it turned out that I was completely wrong. It took the women about 10 goes before the machine match me up and with completely the wrong colour. The machine said I was the palest colour (which was not a surprise) then the women matched me up with the everyday foundation and gave me a small tester. When I got home I put in on and it looked like I was wearing an orange clay mask and it felt like it too. Not happy in any way.

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