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Ruth’s Luxury Gift Ideas!

keep calm and shop

Well. I have been beavering away to relaunch my Luxury Gift Ideas site – those old-school followers may remember it in its first incarnation? Yes, Dear Friends, I’m talking about Keep Calm and Shop! It’s back! You need never be stuck for a gift idea again – and, if you always get terrible presents from your loved ones, all you need do is forward them the link to Keep Calm!

How does it work? Well, it’s just an “ideas store”. I find things that I love (the whole thing is basically one gigantic wishlist!) and then if you like the look of it you click the link to see further info and/or buy the item from whoever sells it. Remember it’s a luxury gift guide, so it’s all about things that are covetable and gorgeous. Window shopping at its most lush!

Before you go steaming off around the site, I have a 20% discount code for Selfridges so please don’t forget to enter it at the checkout if you do happen to stop by their online store! Code is SELF20. If you’re buying beauty, fragrance or wine then it’s 10% off and the code is – yes, you guessed it – SELF10. Selfridges.com

OK – ready?



  1. Things I didn’t know I badly wanted…until now! Brilliant work Ruth, excellent ideas as usual!!

  2. Yay, finally! Just in time for my Upper Sixth year aka the year everyone turns 18 and needs an extra special birthday present!

  3. Hurrah! The little note pad I sent you now makes sense!!! :) Love it! xx

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