All Hail: Alpha-H Liquid Gold Rejuvenating Cream

model beauty review recommends

Brace yourselves for a rave review: you’ve probably guessed that it will be because it’s got “Liquid Gold” in the title, and we all know how I feel about that! If you don’t know my feelings on Liquid Gold then you can read about them here, here and here, as well as about a hundred other places on this site. Liquid Gold is a glycolic-based treatment that you swipe over your skin before bed, about two or three times a week, and it works by dissolving the bonds that hold the dead skin cells together on the surface of your skin so that they can be sloughed away, leaving skin clearer and brighter. You might find that with this regular, non-abrasive exfoliation that your minor breakout problems cease to exist (I find that my pores get blocked far less when I use it) and skin just looks more refined and “toned”. It’s kind of like an overnight facial, though a very sparse and no-frills one! It’s simply a one-step process – a liquid that isn’t followed by any cream or other treatment.

But what if you want it to be more of a tactile experience? What if you enjoy applying a cream, or find that you really need a moisturiser every night? I always wondered about this, because although I don’t have dry skin (I’m combination) I do like the ingrained ritual of applying a night cream. Although I only apply the Liquid Gold once every three nights or so, I still miss applying a cream on those nights. I mean, not in an “I’m DYING, let me apply CREAM, I have to apply CREAM!’ kind of way, but I do like sitting beside my bed and going through my bedtime ablutions. So I have to say that I was thrilled when, before Christmas, I was introduced to Alpha-H’s latest launch: the Liquid Gold Rejuvenating Cream. I initially dismissed it as “not for me” based on the press release blurb – it seemed to be aimed at drier, more mature skin. But Michelle from Alpha-H soon put me right – it would be perfect for my skin, she said, because I had been moaning that I wanted the effects of glycolic (brightening, exfoliating) but in a product that would help treat my spot scars, or at least stop them from getting any darker. I wanted an all-rounder, something that would do everything in one big hit. When she ran through the ingredients and what each one was designed to do, I realised that the Rejuvenating Cream was a very comprehensive, all-round problem-sorter.

So here goes – my attempt at explaining what it does. Glycolic acid does the same as it always does – exfoliates and brightens – though the pH of the cream is higher, so it might not have such an “unadulterated” effect as the pure stuff! Add to this Vitamin C, which helps to reduce pigmentation and is also antioxidant, so helping the skin to protect itself from further environmental damage. More antioxidants from the Argan stem-cells, and also peptides (Lipo-peptide Matrixyl-6) to help the skin produce Hyaluronic Acid. Lots of things in that pump-action pot that are designed to make the skin jump through hoops – rejuvenate, turn over new skin cells, protect itself, moisturise itself. That’s what skin needs to do, I think – help itself. It’s pointless having a layer of lard sat on top, doing nothing very much in particular apart from whistling into the wind. It needs to get with the programme, do a few star jumps, get a new lease of life.

This cream could easily be misconstrued, I think – any hint of the words “mature” and “dry” and I instantly think that something will be incredibly rich and heavy. This isn’t – it’s light, absorbs easily with no residue and feels fresh and zingy. It stings a little if you haven’t used a chemical exfoliant before, or have had a little break from them, but nothing too hideous. It’s best used at night, I think, rather than during the day, as I like not to have to follow it with anything else, and in the day you’d have to add an SPF. Important, actually, to note that it doesn’t contain SPF and that you MUST, MUST use an SPF if you’re clarting around with chemical exfoliants and the such. It would probably do more harm than good to regularly exfoliate in this way and leave the skin unprotected, though really we should all be wearing some kind of UVA/UVB protection on a daily basis anyway. Personally, I use the Rejuvenating Cream last thing at night, after the Intensive Night Repair Serum or just on its own. If you want to change up from the Liquid Gold liquid and want something that ticks a few more boxes (antioxidant, hydrating) then this is worth your attention. Well worth it.

In summary, then, because I know that you’ll want to know which one to go for: Liquid Gold vs Rejuvenating CreamWell, I’d say that if you want a targeted exfoliating action to really brighten skin and help to keep it clear, then look to the Liquid Gold. You can easily pop this into your routine (and I do) as a long-term addition or for the occasional pep-up. It’s just an easy liquid that lasts for ages and really works miracles overnight. If you are in your thirties or older and you want something that hydrates the skin to plump out those little fine lines, as well as making the skin look less tired, as well as helping out with those pesky dark spots, then go for the cream. Of course you can use both – the cream could be used in-between the liquid nights. Just start carefully, especially if you haven’t used any glycolic products before, and bloody well wear an SPF in the daytime

I can’t find anything that I don’t like about the cream – the pot is well-designed and keeps everything fresh (though it does tend to burst upwards like a volcano if you’re too enthusiastic with the press-down top!) it’s a great, silky texture and it works. It does brighten, it does pep-up tired faces, it does get rid of those dull, useless dead skin cells. You don’t need loads in every application – it spreads very easily, especially over the night repair serum – and a 50ml pot costs £49.

You can find Alpha-H at Cult Beauty (use code CULTAH for free delivery on all Alpha-H, plus they give out wicked free samples with every order!) or at LookFantastic and

© 2018 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. *Outbound links are affiliate links, which means that I receive a very small percentage of any sale made. This does not affect my content in any way and does not cost you anything, but you are most welcome to Google the products on a new page if you prefer. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.



  1. Liz
    April 18, 2013 / 5:59 am

    augh… £49?!??! I’m SO bummed out about this. I had found my holy grail cream in the *old* rejuvenating cream. Now I don’t know in what way they ‘improved’ this version, but what’s bumming me out is the fact that the old one was £49…. for 100 mil!!!! I have really mixed feelings about this, it’s an amazing amazing cream, but really, literally -twice- the price?

    • Irma
      April 18, 2013 / 9:23 am

      i have the old version of it and by the list of ingredients, the new version seems different. I’m satisfied with the older version as it contains 100 ml of product and it lasts forever! when i run out of it i’ll buy this one to compare.. Ruth, is there any smell in this new version as the old one i have is neutral..

      • Sheila
        April 18, 2013 / 7:06 pm

        Yes I too loved the old one. I have been using the daywear since it came out and I love it. It is infused with bronzing pearls and really evens out the texture and appearance of my skin, plus I find it to be the best primer I have ever used! I know that is not the intention but icy makeup sits wonderfully over . Hath x

  2. Dawn
    April 18, 2013 / 7:58 am

    I SWEAR by Alpha-H Liquid Gold!!!! I’m 48 and constantly have random women come up and ask me about my skin! I use it every other night.

  3. Cris Rajic
    April 18, 2013 / 8:32 am

    Thanks for such a great review one more time! I´m dying to try the Liquid Gold and there it is looking at me with bambi eyes but where I live it´s bloody sunny everyday and my skin tends to develop dark spots so… don´t know what to do…I guess I´ll have to wait until winter (cry cry cry)

  4. Anna
    April 18, 2013 / 8:34 am

    What suncream would you recommend?

  5. April 18, 2013 / 8:42 am

    Hi Ruth thank you for this amazing review!! I just had a question about the original rejuvenating cream. Have you tried that one? I was given it as a gift a while ago and wanted to know if the formula is similar or completely different?

  6. April 18, 2013 / 8:51 am

    Added to the wishlist. I do like the LG to keep skin from going crazy from product testing, so you can imagine how good it would make us look if we followed the whole routine.

  7. Cris Rajic
    April 18, 2013 / 8:51 am

    Will you still be using glycolics in Ibiza or when you are in such sunny places?

  8. Dave ( @Label_D )
    April 18, 2013 / 8:55 am

    Can’t help beaming w/ a HUGE grin on my face, when i saw the title of this ( today’s) post! I’ve been waiting for this post!! Love reading this gem of a skincare advice. Will be trying the new, Rejuvenating Cream out. Currently using LG and LG Intensive Nite Serum (alternate nites). Loving the results. Always learning something new, about skincare on AMR. Thanks Ruth, for another GREAT skincare post!!

  9. Sarra
    April 18, 2013 / 9:06 am

    Hi Ruth,
    Bought Liquid Gold after your recommendation and about to buy my second bottle, I love it! What sunscreen do you use? I too have combination skin and have just been relying on the SPF in my daily make up. Is this not enough? Thanks!! x

  10. angela
    April 18, 2013 / 9:06 am

    great article and information ruth.. really good to know. which alpha h product do u think is best for fine lines, as i just bought the alpha h night serum. :)

  11. Anna
    April 18, 2013 / 9:25 am

    Dear Ruth,
    I have quite dehydrated skin (9 flights last month eww) and I’m in my 20`s. Could you please recommend your favorite moisturizer for this (preferably without spf as I often react to this) need? I also have some imperfections now aswell (I’ hating flights more and more because of this/and other reasons;) ). Would be perfect if you have a mid-pricey optionThank you!xxx

  12. flyinghippo
    April 18, 2013 / 9:51 am

    If you had to choose between the cream and serum, which one would you get? Cheers!

  13. Sara
    April 18, 2013 / 12:43 pm

    Hey Ruth, what’s with the Perfecting Daywear in the photo? Will you review this, too?

  14. April 18, 2013 / 2:22 pm

    I’ve always wanted to try liquid gold but I’ve never knew where to get it from!

  15. Zara
    April 18, 2013 / 4:06 pm

    Hi Ruth,

    Love your blog :) I used to use liquid gold but now I am trialling the Cane and Austin retexturising pads- basically it’s a 10% glycolic acid treatment pad sold in SpaceNK. The advice is to use it twice daily, essentially as a toner, but I am a little concerned about using a glycolic treatment twice daily- what do you recommend? I have been using it as I did with the liquid gold i.e. once every 2 nights with nothing layered over the top and it has been fine (not even any tingling!) but I’m thinking whether to ramp up the glycolic action!

    Thanks :)

  16. Dana
    April 18, 2013 / 6:57 pm

    This post leads me to the question which spf do you recommend for everyday use, underneath makeup?? I really need this one answered, looking for something not to eyewateringly expensive, currently mixing in dr jarrts bb cream with my foundation – its spf 40.

  17. Nisha
    April 19, 2013 / 12:05 am

    Hi Ruth love reading your post please can you recommend skincare for my 14 year old. She is getting breakouts but I don’t want to start on anything harsh . Thanks

    • Emily
      July 16, 2013 / 4:00 am

      If I may offer advice…for your teen, try the Clean Start range by Dermalogica. I love all of their products, and I have heard great things about the new teen range (Clean Start). :)

  18. April 25, 2013 / 4:40 am

    I just started using Liquid gold and my skin and I LOVE it! Thanks so much for the reviews and such on Youtube. My skin has never felt so smooth and it cleared up tiny pimples I had on my forehead for the last 6 months that never went away. I might grab this delightful product when my night cream runs out. I mix my night cream with Tretinoin/Vitamin A in the form of Stieva-A cream and that has been going well for a couple of years, but maybe I could mix it in with this cream and get more benefits out of my night routine. Thanks for your awesome and invaluable skin care advice.

  19. Sarah
    May 4, 2013 / 5:05 pm

    Hi Ruth!
    Thanks for the review. I just have one tiny question :) do you think that the liquid gold er ‘liquid’ could be used on sensitive skin?? I’m desperate to try this out but I’m afraid of a reaction to the product, etc. I would really appreciate a reply cause I know you know your stuff!!

  20. Clever
    May 6, 2013 / 10:50 pm

    It’s in QVC TSV today, less than £42 for kit including eye cream, cleanser and liquid gold, £4 delivery. So a bargain and also available on auto delivery every 60 days.

  21. Laura
    May 18, 2013 / 12:34 am

    Hi ruth, just started watching your videos and think they’re great,my first port of call before buying any (more) makeup!
    I recently bought the mini liquid gold pack from cult beauty to try, love the cleanser and liquid gold itself was ok but the night wear serum has made my skin bright red and red hot! Must be somehow allergic, but I wasn’t to the cleanser… Have you heard of anyone else reacting like this? X

  22. Kirsty
    May 30, 2013 / 10:25 pm

    Hi Ruth,

    I’ve recently just turned 24 and have been noticing a lot of break outs around my forehead nose and chin, yet my skin is flaking around my cheek area :/ i currently just use rose water and a serum from YSL. I’ve been doing a little reading on Alpha-H and i was wondering if i should try the discovery collection as it seems to target most of the things i’m having problems with. Do you think this would be a good investment as i like the fact that they’re smaller and have a variety that i can try before purchasing the larger sizes?

    Thanks Kirsty x

  23. MellorYummyMummy
    June 25, 2013 / 6:55 am

    Started to use the Alpha Gold entire programme last week (previously used Glamtox). I am 45yrs old and the difference is utterly amazing within the space of a week and absolutely no reaction. My skin is dry and slightly sensitive but not any more. Sooo recommended.

  24. My Tram Ngo
    July 7, 2013 / 5:34 am

    I am 18 and try to take the best care I can of my skin. Is this something you would recommend for me? I have combination/ oily skin.

  25. poonam
    July 12, 2013 / 12:09 pm

    dear ruth u r just beautiful and ur blog is v informative. I am an Indian and have very oily and acne prone skin.plz suggst sum serum for my post pimple marks and any other recommndation from you . plz try to rply early as im in spain for sum tym so that i can buy sum gud european product from here before leaving for india

  26. Emily
    July 16, 2013 / 3:58 am

    I love your reviews!! I had never heard about Alpha-H here in the States until I saw your videos and also one by Lisa Eldridge. Thank you for sharing this information. I’m a 39-year-old skin care junkie and I can’t wait to try the range! xx

  27. Michty Maxx
    September 11, 2013 / 1:49 am

    Hi Ruth, I was wondering if this Alpha H Liquid Gold rejuvenating cream can be used over or plays well with the new Estee Lauder Advanced Night Repair serum?

  28. fusionflow
    October 16, 2013 / 9:52 pm

    Can’t find the the Liquid Gold Rejuvenating Cream on the sites mentioned below. Maybe they’re out of stock? Do you know if they discontinued it? Can’t even get on the alpha-H website itself.

  29. Sare
    November 22, 2013 / 8:34 am

    What do you think about stem cell technology in this product. Not sure i agree with the philosophy behind it?

Leave a Reply

Your email address will not be published. Required fields are marked *