Caroline Hirons and the Pixi Double Cleanse

new pixi double cleanse skincare

I suspect there’ll be some sort of online meltdown on the 10th January because – brace yourselves – that’s the day that Caroline Hirons’ first ever skincare product will go on sale. If you are an avid Hirons follower (to be honest, I don’t know of any other type – once you get started on her beauty blog you’re likely never to leave) then this news will no doubt make your heart beat that bit faster. Caroline’s sharp eye for great skincare formulations and her experience in the industry mean that whatever products she decides to create will be the stuff of beauty dreams.

new pixi double cleanse skincare

And the first, in collaboration with the increasingly popular (and really quite excellent) brand Pixi, is a stroke of genius: the Caroline Hirons Double Cleanse. Two cleansers, one pot, easy and fast-but-very-thorough cleansing with minimal fuss. If you’re reading the phrase Double Cleanse and thinking huh? then let me explain, because it’s probably something you do anyway without really putting a name to it. It is, quite simply, cleansing once (to remove makeup and break down dirt and so on) and then, after removing your cleanser with a flannel or what have you, cleansing again. (Albeit with a different cleanser, if we’re being strict about things, but I’m trying to keep things basic here!) Two cleanses. Double Cleanse.

If you don’t already do this, then humour me and do a little experiment; remove your foundation and what have you with a white flannel and one lot of cleanser. Balm, gel wash, cream cleanser, whatever you usually use. Now rinse the flannel clean and go back in for another cleanse. I can almost guarantee that there will still be crap coming off and that the second cleanse will finish things off nicely.

new pixi double cleanse skincare

But Caroline’s new Double Cleanse is more than just “cleansing twice” – there are two different formulations in one pot, created in this way because they have slightly different functions. One for makeup-melting, the other for a more sumptuous and nourishing cleansing experience. I managed to hunt Caroline down (she was dealing with a migraine, a broken boiler and two kids off sick but still picked up the phone!) to answer some Double Cleanse questions…

Me: Hirons! A skincare product! Do you even KNOW how long the world has been waiting for this?

CH: I know, I know. It feels like this collaboration is a nice way to start.

Me: Why the double cleanse? Most people think that once is enough. Please explain.

CH: Double cleansing is basically what we do in treatment rooms. The first cleanse loosens and removes makeup/SPF, while the second cleanse has slightly more beneficial ingredients and is used to clean the skin and/or facial massage.

new pixi double cleanse skincare

Me:  Is the balm or cream cleanser more suited to a particular skin type, or can all skin types use both stages happily?

CH: We’ve tried to make the product accessible to all skins. Obviously the perfect ‘one product for everyone’ doesn’t exist or the industry would be a lot smaller – but we’ve removed mineral oil and shea butter and replaced them with camellia oil and evening primrose oil, so they’re more comfortable for an oilier skin, and we left out fragrance as so many of my readers tell me they don’t like it. We’ve done our best to accommodate concerns whilst still delivering a great, efficacious product.

Me: It sounds pretty close to the perfect “one product for everyone” to me! Now, what would be your ideal skincare routine following the double cleanse?

CH: Anything you like, that’s the joy of it. In an ideal scenario you would use an acid toner, then your serum/moisturiser/SPF for day, and in the evenings acids/nighttime treatments.

Me: Right you are. I shall direct people to your cheat sheets then (right hand side of the blog home page), for more info on routines. OK, finally, one of your blog post trademarks is that you start by describing a brand using five words. Describe yourself, Lady Hirons, in five words.

CH: Mother. Wife. Daughter. Businesswoman. Tea.

Well, there you are then. Caroline is Tea. Sort of abstract, but that’s why I love her. Keep an eye out for the new Double Cleanse at the start of January – I’ll definitely give you a nudge when it’s online to buy and will do a proper review before then too. The Pixi Double Cleanse will cost £24 and will be available from Pixi and M&S.

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  1. Hanna
    November 24, 2016 / 8:50 pm

    Squealed with joy when I saw her announcement video. I don’t think I’ve ever been so excited about a skincare product.. Literally can not wait !!

  2. November 24, 2016 / 8:51 pm

    This looks so good, I can hardly wait!

  3. Jay
    November 24, 2016 / 9:26 pm

    Bet there is one hiding in her latest Box of Dreams

  4. Sadiyyah
    November 24, 2016 / 9:47 pm

    Found her blog only a couple of days ago and im stuck wished id know of it before anyways exciting news thanks for more feedback x

  5. Izzy
    November 24, 2016 / 9:51 pm

    Could you please also alert us as to if this product will be coming to the US and when if the release date is different from those in the UK. If it will be available on the US branch of the Pixi site as well as (as they have just recently been carrying some bestselling selections from the brand) and/or at Target stores. Thanks Ruth, and I only wish it would be out in time for Christmas but I am so excited and intrigued that it doesn’t even matter. Haha :) Congrats to Madame Hirons as well.

  6. November 25, 2016 / 4:14 am

    Really want to buy this! But I suspect that it wont be available in Australia anytime soon…….

    • soph
      November 26, 2016 / 11:01 pm

      ASOS AU are pretty good with Pixi stuff, I’ve been getting all my Pixi products from them. Fingers crossed for this one too…

  7. Melissa
    November 25, 2016 / 4:51 am

    Wow, this is so unique! I don’t think I’ve ever seen a product with both steps, and in different textures. This will definitely be a big Christmas seller. Go, Hirons!

  8. Lindsey
    November 25, 2016 / 5:47 am

    Will it be available in the US? Please say yes!!

  9. Joyce
    November 25, 2016 / 7:46 am

    Many people are allergic to camellia oil widely used in Shiseido products ,always lovely but…

  10. Claire-Polira Driegen
    November 25, 2016 / 8:34 am

    SO EXCITED !!!! thanks for the post Ruth! bisons from France

  11. Ali Harriman
    November 25, 2016 / 8:48 am

    I am so looking forward to buying this, provided it doesn’t sell out two minutes after it becomes available and I miss out. This is going to sell out so fast, it won’t be funny. I wish you could preorder. Not surprising either that the first product is a cleanser!

  12. Sarah
    November 25, 2016 / 10:39 am


  13. November 25, 2016 / 12:10 pm

    Cannot wait to pick this up, if there’s any left one minute after it launches!


  14. November 25, 2016 / 9:43 pm

    I’ll look for it, hopefully it will be in the USA soon!

  15. November 25, 2016 / 11:33 pm

    This will end my headache of needing to bring so many cleansers when I travel. Genius, Mrs Hirons!

  16. Sinead
    November 26, 2016 / 2:13 pm

    Sounds devine. On my wish list. Which is getting longer and longer the more I read Will you ever consider a beauty range…would be so good. I suppose you’d need to make more hrs in a day first. aww well a girl can wish/hope..

  17. November 26, 2016 / 4:23 pm

    Do you think it’ll be available in the M&S middle east branches? I certainly hope so :(

  18. philippa sutton
    November 27, 2016 / 1:51 pm

    This sounds amazing, will definitely be getting this!

  19. Natalie
    December 1, 2016 / 1:44 am

    I am…just…SO EXCITED!!!! Can we pre-order yet?

  20. December 5, 2016 / 2:35 pm

    Looking forward to giving this a try!! who doesn’t love CH??

    Leanne |

  21. Verity
    December 6, 2016 / 2:19 pm

    You gotta love Mrs H. What a woman. I’m so looking forward to trying this cleanser. And I love the fact that she described herself as Tea. xx

  22. Andrea
    January 29, 2017 / 11:43 pm

    So excited to try this! I lucked out and found the last one at the Target in Arlington, VA!

  23. February 2, 2017 / 4:25 pm

    Great to see so many promoting the double cleanse trend!

  24. Dee
    February 26, 2017 / 7:24 pm

    Honestly not impressed with it.

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