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Josh Wood Colour: The Ultimate Hair Colour System

Master of the (hair colouring) Universe, Josh Wood, has just launched a brilliant hair colour range for home use. Actually, it’s more than this – the products span from root touch-up pens to colour-clarifying shampoos, from permanent dyes to special tints that can be added to your haircare to counteract discolouration. It’s all very smart because there’s something for everyone, whether they dye their hair at home or have intricate highlights or balayage done at the salon. And, in fact, Josh doesn’t want to tempt people away from the salon (and why would he when his Atelier is so amazingly successful?) he wants to provide a finely-tuned aftercare programme to keep colour looking its best, whichever way you colour it.

I’ve had experience with Josh’s haircare products before – there was a line with M&S that I tried way before I’d ever visited the Atelier in west London – but this system is very different. Almost a bespoke solution, really, because – here’s the best bit – an online consultation on the Josh Wood website completely customises your product suggestions. The consultation is a set series of questions, very quick to answer, but then you get a list of everything that’s recommended to keep your colour looking great, whether it’s a simple two-step hair washing routine or a more comprehensive colouring system. Importantly, anything that’s not needed or recommended doesn’t appear. Although the questions are quick to answer, they’re actually very thorough and you are asked to be quite specific when it comes to describing the shade of your coloured hair and hair regrowth.

josh wood blonde shampoo and conditioner

So, for example, I have my highlights done in the salon, I don’t have any greys but I do have colour-treated hair. My personal prescription is simple – shampoo, conditioner, an intensive mask to keep my ends from looking frazzled and a shot of violet-hued tint for keeping the occasional bit of brassiness at bay. But if I use my fantasy alter-ego, Jessica, who has dark hair that she dyes at home (whilst sipping gin in her Parisian apartment and knowing important things about politics) my suggestions start to include jazzier things. Permanent colour with 100% grey coverage. Root touch-up smudgers. A sort of “chubby stick” that you can draw on to cover up any wiry white hairs that might be peeking through. (Oh Jessica, I’m sorry. Why I’ve given you greys when you’re a figment of my imagination I have no idea. Obviously if I had thought this through you’d never need to do any maintenance on yourself because then you’d have more time to do things like drink gin and seduce rockstars and write ideas for novels on the back of your credit card bills. Sorry.)

uplifting conditioner for blonde hair

Anyway, I’ve been trying the shampoo and conditioner for blonde hair and it’s great. I often struggle with finding good haircare because my hair is fine but very bleached – rich, heavy conditioners that help with my dry ends are too heavy and make my hair look limp; clarifying shampoos that help with my lank roots are too drying on my bleached bits. It’s a problem. Not so with the Uplifting Shampoo and Shade Refreshing Conditioner, both formulated for fine blonde hair, or blonde hair prone to frizz. They leave it smooth, clean and soft but not flyaway or fluffy. With a nice sleek weight but no residue. Tamed but not greasy. Top marks and bonus points for the amazing orange blossom smell.

shade shot josh wood

And I don’t tend to suffer dramatically from brassy tones in my blonde hair, but I do think that this Shade Shot is a great idea. It cools down warm tones so makes blonde hair look fresher and crisper when the colour begins to fade a little. It’s like one of the glosses that they put on in the salon after they’ve washed your hair – semi-permanent, just a hint of a tint to correct any unwanted yellow. It’s simple to use – just add to the Everything Mask and leave for 5-10 minutes – and gives a noticeable, almost sparkly coolness.

You can fill in your own consultation at Josh Wood here – I’ve now filled it in six times trying to get it to give me the root smudger, which looks amazing, but to no avail! The consultation is admirably strict – nothing pops up on your list unless your answers to the questions suggest that you would need it. I think I’m going to have to lie and say that I have more greys. Back into the consultation I go…

The entire product range is online here – shampoo and conditioners are £10 each, the shade shot is a fiver and the intensive “Everything” mask is £15. I’ll report back on the root-covering things when I get my hands on them – the smudger and the marker pen look intriguing!

© 2018 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. *Outbound links are affiliate links, which means that I receive a very small percentage of any sale made. This does not affect my content in any way and does not cost you anything, but you are most welcome to Google the products on a new page if you prefer. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.



  1. Madalyn
    March 9, 2018 / 8:39 am

    The root smudger and marker look great and I can’t wait to try them. But why not just order them individually rather than try to get them to pop up after the online consultation?

    • March 11, 2018 / 10:01 pm

      I will, it was just becoming something of an obsessive challenge trying to double-guess the system. Then I realised I had to tick that I had greys. x

  2. March 9, 2018 / 9:07 am

    I have to say I am very impressed by this range, and I also like the fact that he specifically said that this isn’t supposed to replace the trips to the hairdresser, but rather extend the amount of time between them, it is such an honest way to sell the range as nothing replace a good trip to the hairdresser in my opinion! Really like how affordable the range is as well!


  3. Jane
    March 9, 2018 / 10:59 am

    Sounds like it’s just what I need for my fine, heavily highlighted hair, Does the shampoo contain sulfates? I’ve checked the ingredients on the website and I have a sneaking suspicion that the ingredients for the shampoo have been mixed up with the ingredients for the conditioner, they look the same! Fingers crossed the shampoo is sulfate free!

  4. Rebecca
    March 9, 2018 / 11:15 am

    Hmm, shame- “our system is not suitable for red hair”. Sounds so good, too!

  5. SuWu
    March 9, 2018 / 12:27 pm

    Yikes! Tried the online consultation. Sadly “we are not set up for red hair”. I guess I’ll just have to continue to be jealous of beautiful blondes like you Ruth!

    • March 11, 2018 / 10:00 pm

      Oh no really?!!! I think that must be being added. I’ll find out for you! x

  6. March 9, 2018 / 12:33 pm

    I thought I was the only one constantly re-filling in forms to get the recommendations I already know I want.

  7. Victoria MacLeod
    March 9, 2018 / 12:50 pm

    The shade shot from my online prescription turned the highlights in my brown balyaged hair green – a month later and a salon visit later and I am still suffering and bitterly regretting my purchase.

  8. EJS
    March 9, 2018 / 10:33 pm

    This post reads a lot more like an like an ad than usual. Can you clarify whether you were paid for it or whether the brand has had copy approval please?

    • March 11, 2018 / 9:59 pm

      Nope, not an ad, no copy approval at all. It would always, always say AD in the title. x

      • EJS
        March 12, 2018 / 10:24 pm

        Thanks Ruth, good to know.

  9. DLA
    March 10, 2018 / 1:48 pm

    Unfortunately there is not something for everybody (colourwise). I have my hair coloured in something violet/red and as it was already said: not suitable so far.
    But honestly I don’t expect them to create a product for my needs because there are not sooo much women with this alien like haircolour^^

    • March 11, 2018 / 9:59 pm

      Haha!! Well yes, that would be quite a feat I suppose to cover all variations.. x

  10. CuidateMag
    March 12, 2018 / 8:27 pm

    The root smudger and marker look great and I can’t wait to try them. But why not just order them individually rather than try to get them to pop up after the online consultation?

  11. Lianne
    April 10, 2018 / 8:28 am

    Saw the interview with JW on CH’s YouTube and was immediately intrigued – would love to try the range especially as you have also recommended! Your hair looks amazing – would lie the consultation – will keep my fingers crossed!

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