HUGE Announcement: Colab with Little Mix!

colab dry shampoo little mix

As you will know, if you’ve been following A Model Recommends for any length of time, I’m a very proud founder of the Colab dry shampoo brand. It seems like only yesterday that we launched it, with a star-studded party in East London (I had found out that I was pregnant with Angelica just the day before, it was doubly-emotional), a brilliant photoshoot and an intense day of press interviews and videos.

unicorn dry shampoo

Since then, Colab has grown into something that I am truly proud of; we’re now stocked all over the world (US, we’re coming for you – watch this space), we’ve won beauty awards and our dry shampoo is regularly featured in magazine best-buy roundups and hair editorials.

But the latest development feels pretty momentous – for all of the hard work everyone puts in and the milestones we’ve reached, I didn’t ever think that we’d be standing in a studio with the world’s biggest girl band, watching them hold our products in their hands and hearing them talk about how much they love them…

little mix colab dry shampoo

And who better to talk about dry shampoo than a multiple platinum-selling girl band who have a gruelling schedule and no time to keep washing and re-styling their hair? Yes, that multi platinum-selling girl band is no other than Little Mix! For them, dry shampoo is a necessity and Colab’s no-residue formula means that they don’t have any white chalkiness in their hair when they are in front of the cameras or performing on stage.

I felt so proud, listening to them talk about what they loved about our dry shampoo, and I kept having to pinch myself that it was actually Little Mix doing the talking! We had a very hectic day in the studio getting photos shot and videos filmed but it was one of the most exhilarating I’ve ever had; I think it was because I was there in a completely different capacity to my usual modelling/presenting one. Although I was actually modelling and presenting (try stopping me, haha) I was there first and foremost as a businesswoman. It felt really, really good.

colab dry shampoo little mix

Here’s a video of me grilling the Little Mix girls about beauty, girl band life and the many brilliant benefits of Colab dry shampoo – I vlogged too, and that will be up in a couple of days’ time. You can find your nearest Colab stockist here – if you’re in the UK, then find it at Boots, Feelunique and BeautyMart.

© 2018 A Model Recommends®: all opinions are my own and any sponsored or paid posts will always be clearly marked as an AD in the title. I accept press samples and receive product and services to review as part of my job. *Outbound links are affiliate links, which means that I receive a very small percentage of any sale made. This does not affect my content in any way and does not cost you anything, but you are most welcome to Google the products on a new page if you prefer. Please see here for full "about" section and disclaimer. A Model Recommends and Ruth Crilly are registered trademarks.



  1. May 7, 2018 / 8:13 am

    Woot! Hopefully Colab will be available in the US when I move back next year! Congrats!

  2. May 7, 2018 / 9:01 am

    Congrats, that is really another huge milestone reached.

  3. Jo.C.
    May 7, 2018 / 10:14 am

    Wow! I didn’t realise it had been going for that long. Well done you. Will you be doing mini hangbag sizes?

    I popped into Sainsburys yesterday on my way to Salisbury and as we drove out we let this family cross the zebra crossing, lo and behold it was the AMR family. You chatting away to Ted in the trolley and Angelica bouncing along holding Mr AMR’s hand. Xx

    • Sinead Connolly
      May 7, 2018 / 11:17 pm

      Tell us Jo. C what did Mr A MR look like?? The mystery man haha

      • Jo.C.
        May 8, 2018 / 9:41 am

        Oh, my lips are sealed. ;)

  4. Stephanie M
    May 7, 2018 / 12:09 pm

    Ruth – Congratulations! You are rockin’ it! (No pun intended) Can’t wait until Colab hits the US markets!!! (The reason how I found you & your blog a few years ago) I know my patience will pay off!

  5. May 7, 2018 / 3:26 pm

    This is an amazing collaboration, Congratulations!

  6. Stacey Pleasants
    May 7, 2018 / 3:47 pm

    I’m reeeeeeeally hoping that the Colab range will be available in Canada soon I bought 6 cans whilst in the UK because it really is the BEST dry shampoo ever!

  7. Tammy
    May 8, 2018 / 3:27 pm

    Woohoo! Cannot wait for it to be available in the US!

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