Behind the Scenes at the MinMax Beauty Shoot

minmax beauty

A few weeks ago I did a shoot for the amazing new online magazine MinMax BeautyMinMax is the brainchild of top photographer Elisabeth Hoff and is as glossy and gorgeous as magazines get; every shoot is perfectly executed and has some kind of twist or unusual element to it.

My story has just come out and I’m so over the moon with the pictures. The idea was that the MinMax Beauty team were “getting their hands on me”, quite literally, and Elisabeth wanted to show various hair and makeup stages taking place but in a really graphic and interesting way. So over the course of the shoot we had “cleansing” (visually helped along by a bit of white paint mixed in with the cleanser!) nail-painting, hair-conditioning and lipstick application – all quite run-of-the-mill things, really, but made striking and beautiful by using vivid colours and interesting textures.

elisabeth hoff

Not only do I have the shoot itself to show you (click here for all of the pictures) there’s a proper behind-the-scenes video too. I don’t often get the chance to do proper b-t-s videos because it’s almost impossible to film myself when I’m on set or having hair and makeup done, but we had a dedicated videographer (Matt Jarvis) roaming about and capturing candid moments. (God, how I wish I hadn’t spent the whole day with a big bulky dressing gown tied around my chest! So unglamorous!) So a rare “day in the life” kind of video – I really hope that you enjoy watching it.


With many thanks to the MinMax Beauty team for a wonderful shoot day. All credits are below – please check out the mag!

Amazing filming and editing by Matt Jarvis:

Ruth Crilly’s Instagram:
Ricki Hall’s Instagram:

Photographer: Elisabeth Hoff @ A&R Photographic
Make-Up: Caroline Barnes @ Frank Agency
Hair: Liam Curran @ Frank Agency
Fashion Stylist: Hayley Caine
Models: Ruth Crilly at Models1:
Ricki Hall at NEVS:
Digital Operator: Curtis Gibson
Photographic Assistant: Eva Haftmann
Behind the scenes filming: Matt Jarvis

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