The new-look Colab Dry Shampoo cans have launched! Teeny-tiny mermaids, tropical palm leaves and a smart new design for the Active version too – I absolutely love them. Same brilliant product inside, but the cans have been given “new clothes”.
As many of you know, I have been hugely involved with Colab from the start and I’m so proud of how we’ve developed as a brand – the dry shampoo is now sold all over the world and our special residue-free formula (no annoying white dust in your roots) is becoming something of a cult buy.
Each new Colab dry shampoo has a different fragrance, but don’t worry if you already have a favourite – we’ve kept the original scents and given them a bit of a facelift in the packaging department! Monaco, which was a bestseller (and my personal favourite) , is now called Fresh and has a very cute can with waves and mermaids on it.
Exactly the same formula and scent (smells like Tom Ford’s Neroli Portofino, the ultimate sexy summer fragrance) but with lovely new packaging.
Rio (a heady combination of papaya, cassis and pineapple notes) has become Tropical, with its stylish palm leaf-printed can, and the Active version, with Moringa extract to protect the hair from the elements (perfect for gym bunnies and lovers of the great outdoors) has the same name but looks a little sportier.
If you’re at a total loss as to what an earth you’re supposed to do with dry shampoo then let me make it quick and easy for you: spray it liberally into your roots when your hair’s feeling a little oily or lank; massage it in with fingertips and then either brush it out or leave in for a bit of a root boost. I use it constantly, even though I wash my hair every other day, because it gives lift and pizazz to my fine hair and makes it look a bit thicker and “done”. It’s quite literally my daily hair essential.
You can find a full list of worldwide stockists here – the new packaging is slowly replacing the old, so please be patient if you’re still getting the older-style patterned cans. These things take time! (I go around with a giant shopping trolley, replacing them all by hand. In every store. True story.)
In the UK, you can find the new cans at Superdrug* – they’re £3.49 each.