Elemis have launched two new moisturisers into their Peptide 24/7 range; a clever, multi-tasking day cream – Peptide4 Adaptive Day Cream* – and an overnight mask called the Plumping Pillow Facial*, which must be one of the most inviting product names I’ve ever seen.
The new products have been formulated to work with the skin’s natural rhythms, helping to balance excess oils during the day and boost hydration overnight and they do both things beautifully as well as priming the skin for makeup (the day cream) and cooling tired faces (the night mask).
The idea behind the new launches is that they offer effective solutions to your skincare needs without you really having to put too much thought into the whole thing – a balancing, hydrating skin routine for busy people, without any unnecessary faff.
I’ve been putting both to the test this week because I’ve had an absolute shocker of a time, with ailments and child chickenpox episodes and a projectile-vomming dog; to be quite honest, doing my usual convoluted skincare-choosing game every morning and night has been beyond me. I’ve been too busy, too stressed and my head hasn’t been in its usual place in terms of beauty testing. I’ve just wanted straightforward products designed to do what I need them to do and so the Elemis Peptide 24/7 launches have been something of a Godsend.
So then, step forward product number one: the Elemis Peptide4 Adaptive Day Cream (£50 at Elemis here*). This moisturiser feels light and feathery to apply but hydrates nicely – there’s no greasy residue but skin feels as nourished and comfortable as it would with a far richer cream. It’s surprising then that this leaves a velvety matte finish – not dry-matte (which is the sort of finish that fills me with horror these days) but silky and smooth and with the sort of grip that’s brilliant for applying foundation on top.
There’s also a subtle blurring effect to the finish – not quite the kind you’d get with a dedicated blurring primer, but a soft veil that just takes the edge off if you’re feeling less than dandy. (Which I am. I must have had about three hours’ sleep last night; I won’t go into my darker ailments but they had me spending more time in the bathroom than in the bedroom. I was reading the news online at 3.30am!)
This is a good all-rounder day cream with ingredients to help support the skin’s natural barrier and oil-absorbers that don’t leave the skin dried out. I’d say that it’s suitable for all but the driest skin and is to be applied after cleansing and before sunscreen/makeup, if you’re using one. (Remember your SPF if you’re out and about folks – ’tis the season. ‘Tis always the season, really, but particularly now.)
Now for new launch number two, the Peptide4 Plumping Pillow Facial*. I mean. Has there ever been a more tempting name for a night cream? It’s actually a Hydrating Sleep Mask, which makes me love it even more, because it suggests that you’ll have the sort of deep sleep you’ve always dreamt of – it suggests balmy, languid nights, the sort when you have to have the window open and when the breeze billows the curtains and everyone slumbers peacefully on as the owls hoot (country version) and the foxes rip open the binbags on your driveway (city version).
Whatever the name of it, this is the sort of night treatment that floats my skincare boat; plumptious and bouncy and mightily effective without leaving you dripping with oils come morning. (Since buying outrageously expensive pillowcases, my new hobby alongside killing house plants, I’m more selective about my night skincare. I even sleep on a soft towel if I’m using something new and untested!) It’s quenching but not remotely greasy – a pea-sized amount spread over the skin is enough to form a plumpifying barrier that helps to reduce moisture loss throughout the night.
The Peptide4 Plumping Pillow Facial (£52 at Elemis here*) is cool and fresh to apply, which was rather a nice surprise on the first try, when my sinuses were playing up and my whole face felt as though it had been filled with hot BBQ coals. I usually hate it when people suggest putting beauty products in the fridge – who an earth has the time? – but when I use lovely cooling things like this I sort of get the point. It’s mildly erotic, it’s so good. (Look, you have to get your kicks where you can when you have small children.) And this hadn’t even been in the fridge.
Elemis say that this mask is “powered by flowers”, which is an appealing notion; there’s an ingredient called Star Avensis, which sounds like an intergalactic insurance company (“how long have you had your provisional space shuttle licence, Mrs Barrett?”), and then wild-harvested Indian Night Jasmine, which couldn’t sound more lovely and exotic, and both of these things help to lock in moisture overnight and leave your skin refreshed and dewy. Good for absolutely all skin types due to its lightness of texture and greatness of hydrating effect (not sure that’s proper English but carry on), Plumping Pillow Facial can be used nightly after cleansing. This is not a mask to be saved for special occasions – every night’s a treat night!
As a Brucie Bonus, the Plumping Pillow Facial (and the day cream too, incidentally) smells divine. It’s a joy to apply and it makes you take the time to inhale the scent – ylang ylang and sweet orange both wonderfully relaxing and soothing to the soul – and if something forces you to slow down, even momentarily, then I’m a fan.
Elemis’ current campaign has the tagline Make Every Minute Count and is partly about busy lives and saving time and finding clever modern skincare solutions, but I think making every minute count is as much about choosing to luxuriate and taking time to appreciate and enjoy something as it is about finding short-cuts and multi-tasking. It’s just as important to be able to enjoy your skincare routine if that’s what you want to spend your time doing. Personally I’m all for rushing in the morning and being sloth-like in the evening, but each to their own!
You can find out more info on the Peptide 24/7 range at Elemis here*