Not having been particularly enamoured with any of the previous “Daisy” fragrances from Marc Jacobs (love the bottles, always found the scents to be a bit “young”, which I suppose is probably bang-on for the target market) I surprised myself by really liking the new one, Daisy Dream Forever. It’s warm and comforting, rich and fruity. I want to say chocolatey, but a quick glance at the fragrance notes and there’s nothing remotely chocolatey about it!
Now this is very weird: without reading any kind of blurb about this fragrance, just looking at the bottle, which reminds me of dark winter nights, cosy pyjamas and – weirdly – bonfire night, my mind told me that this was a warm and sweet perfume. It reminded me a lot of Angel – that same edible, slightly oriental kind of scent. But Angel mixes up its fruity florals with warm and spicy base notes – vanilla, amber, tonka bean, chocolate – whereas Daisy Dream Forever has nothing of the sort. It has blackberry, pear, grapefruit; it has jasmine and fresh lychee. Where the hell I get chocolate from I have no idea!
It’s a prime example, I suppose, of how your nose can be led by your mind – I took in the colours of the bottle and the name Dreams and formed my own scent conclusions before I had even properly sampled the scent. And now I can’t seem to go backwards, because no matter what you tell me about the official fragrance notes, I still think that this is warm and chocolatey – it makes me want to put on my star pyjamas and drink cocoa in bed.
Whatever; I think that it’s lovely. Rich and softly woody, like a big cashmere blanket. It’s not the most grown-up fragrance out there, but it has a certain warmth that I think will make it irresistible to many people who wouldn’t usually go for the other Marc Jacobs Daisy incarnations. It feels like a winter scent, to me, and I can imagine that it will do incredibly well this Christmas.
Marc Jacobs Daisy Dream Forever is £59 for the 50ml Eau de Parfum, or £50.15 at Escentual.com